SEO

Marketing for Bath Businesses

Growing Businesses in Bath

Bath is one of the UK’s most beautiful cities. Thanks to the thriving tourist economy, there are plenty of BIG business opportunities.
Written by Eddie Hall.

Helping Businesses in Bath Grow

Unfortunately, many businesses are being left behind. Why? Because many independent business owners and founders offer top-tier services but lack digital marketing knowledge or strategy.

Enter CreateTheWeb.

We started small in Bath, helping local businesses grow by creating first-rate websites for a fraction of our competitor’s rates.

Our services were affordable, simple, and most importantly, results-driven.

Before our nationwide reach, Bath was our focus, and this success allowed us to gain the experience and results to achieve our milestones today.

Keep reading to understand our story of how we helped local Bath businesses kickstart their digital marketing presence, and what your small business can learn.

What Businesses Were Facing

Bath’s economy is BOOMING.

Those lucky enough to visit instantly think of artisan coffee shops, bakeries, tailors, high-end audio retailers, independent restaurants, and so much more.

However, there was a common pattern among these businesses. Most of them weren’t online. And if they were, they weren’t taking advantage of their channels or websites.

They were leaving money on the table.

Common Marketing Challenges:

  • Websites that weren’t mobile-friendly
  • Zero presence in search rankings
  • Strangers to local Bath SEO
  • No Google Business Profile
  • Lack of confidence with digital marketing
  • Small marketing budget
  • No marketing tools

Don’t get it mixed up, it’s not that these businesses didn’t care; they didn’t know where or how to start.

According to colorlib, only 58% of small businesses use digital marketing. But why are so many not using this powerful tool?

Small businesses don’t have the time, money or staff to use these strategies.

And in a city like Bath, not showing up online in local search results means missing out on new customers daily.

How We Started

Our founders, Otis and Luke, started CreateTheWeb after success with YouTube channels and E-commerce stores, learn more about their story here.

They researched, read, practised, trained, strategised, implemented, and grafted tirelessly.

Aside from talent, success was born through their knowledge and passion for digital marketing, and their stores became highly successful.

So, they combined their strengths to help other businesses discover the fruits of online marketing for small businesses.

Fast forward, and CreateTheWeb was born.

Otis roamed the streets of Bath and personally knocked on doors, talking to small business owners about digital marketing.

He offered simple advice and effective solutions. They were realistic and accessible.

That early work laid the foundation for CreateTheWeb today: helping real local businesses in Bath solve real problems with data-driven digital marketing solutions.

And eight years down the line, we still help our first clients succeed today.

Real Businesses. Real Results.

Look at some of these local businesses we worked with and how we skyrocketed their growth with digital marketing.

Looking Glass of Bath

Industry: Bespoke Mirrors

The Big Problem: Old website, no SEO, and zero online presence

Looking Glass of Bath has been creating tailored glass windows for years in Bath. It was a thriving business. But without a new website, it was nearly impossible to find online.

Their only source of business was word of mouth.

We built them a stunning mobile-friendly and SEO-focused website to show off the incredible products and services.

Every page was optimised with local keywords. We also started a blog about tips and design to bolster their SEO with quality content.

The result? A surge in traffic and enquiries.

Here is what they said:

We have found CreateTheWeb to be very professional, helpful, and creative in setting up our website and would recommend them unreservedly to anyone wanting a new website built for them. The finished design and operation of the website has been perfect.”

Taylors of Bath

Industry: Building & Construction

The Big Problem: Old website and no visibility

Taylors of Bath is a family-run business with loyal customers, but they had zero online visibility compared to competitors.

This meant they were missing out on new customers.

Our website overhaul gave them life. We built it for speed and construction focused SEO with local keywords and boosted their on-page scores.

After several months, Taylors of Bath ranked number one in local search and enquiries increased significantly.

Screenshot of Taylors of Bath website we designed.

Audience Hifi

Industry: High-end audio

The Big Problem: A niche audience and a poor website

Audience Hifi dominates Bath’s audio equipment scene but wasn’t getting the online attention it deserves.

Their website wasn’t ranking; it wasn’t converting.

We used an E-commerce SEO strategy with long-tail keywords, similar to that used on Otis’ and Luke’s online stores.

Additionally, we improved product listings and created content around high-end audio gear.

This boosted online sales, improved search rankings for local and main target keywords, and increased online traffic.

Beechen Cliff Methodist Church

Industry: Church and Charity

The Big Problem: Zero online presence

As a charity and community church, Beechen Cliff Methodist Church wanted to promote events to raise money for the community.

Marketing for charities is hard, but it’s even harder when you don’t have a website. They relied on posters for marketing.

We created an affordable and simple charity website to update events and provide contact information, increasing engagement within the community.

Beechen Cliff Methodist Church’s old website.

Our Strategy

CreateTheWeb makes the difference. We focus on simplicity and affordability to create results.

Here is how we helped local Bath businesses win:

Local SEO

We helped these businesses rank for local SEO using location-centred terms.

Optimising websites’ on-page SEO and gaining quality backlinks kickstarts true growth.

Stellar Website Design

A slow, confusing website can damage your business, and you could lose customers.

Our websites are first-rate, no matter your budget. They’re built to convert, rank, and outdo your competitors.

Smart Content

We create quality blog posts and helpful FAQs to answer REAL questions. Many digital marketing agencies rinse and repeat content; this is a poor practice.

Our researched, helpful content drives organic traffic to your website and builds authority within your field.

Social Media

We don’t just claim to know; we have experience. When CreateTheWeb handles your social media, you have two proven YouTube experts growing your business online.

We help clients revolutionise growth through social media platforms.

Data-Driven Marketing

At CreateTheWeb, we’re all about the stats. This is what matters. It comes down to results and your ROI.

We use analytics to improve our marketing. This can result in small tweaks or changing website placements. Either way, every decision is based on data.

Why Digital Marketing Matters

Are you still unsure if you should invest in digital marketing for your business?

If you’re not visible online, your competitors are stealing your business.

Well, consider these stats:

  • Brightlocal reports that 98% of customers use the internet to discover local businesses.
  • According to Carrie-ann Sudlow, an optimised Google profile gets 7x more clicks.
  • Think with Google suggests that a one-second delay in website load time can reduce conversions by up to 20%.

Supporting Bath’s Businesses

We are proud that our early work contributed to the growth of Bath’s local economy and charities. Many of them were digital marketing strangers, unaware of its potential.

But we gave them accessible tools to succeed.

Eight years later, we still work with some of these businesses. That experience defines us today and shapes how we work with companies nationwide.

Talking with a marketing client in Bath.

Boost Profits with Marketing!

Don’t let the overwhelming world of digital marketing hinder your business growth. We work with businesses of all sizes across the UK, local or national.

It doesn’t have to be intimidating or complex. Let us open the door to maximise your business potential. We’re still passionate about helping all businesses as we were when we started.

CreateTheWeb specialises in proven, data-driven digital marketing tactics. Get in touch for a free quote and level up your digital marketing strategy to increase your profits.

Common Questions

Find answers to common questions.

CreateTheWeb is one of the leading marketing companies to work with businesses in Bath, Somerset. They have helped a number of businesses grow through digital marketing and provide their services at an extremely competitive rate.

Yes, it really can be. Growing a business in Bath has lots of challenges, such as high business rates, large premises costs, and lots of competition.

That said, if you have a good marketing agency to work with, like CreateTheWeb, it makes the growth process much easier.

Marketing costs can vary massively for businesses in Bath, as it depends on what type of marketing you are looking to pursue. If you’re looking to grow with search engine optimisation, we’ve written an article that has more information about SEO costs.

A website generally costs between £1,000 and £8,000, social media services cost between £400 and £1,000 per month, and so on.

Starting a new marketing campaign for your business in Bath is very simple. Just click here to reach out to us and request a quote.

Get a Quote

We're ready to help your business.

If you’re ready to build a long-term partnership with a trusted digital company, please complete our quick quote form for a proposal.

Rachel Payne
Social Media icon

Call Our Team

Give Rachel, one of our marketing experts a call: +44 333 358 0039
Call Rachel, a marketing pro: +44 333 358 0039