Marketing for Charities

We've got a great deal of experience working with churches and charities. Here you can read more about how our marketing for charities can help your cause online.

Where Charities Fall Short

Unfortunately, most charities fall short online in terms of their Website Design and digital marketing, which is arguably one of the most important areas.

In this article, we've outlined the issues that most organisations are facing with their digital marketing strategy, and how we, an experienced agency that provides marketing for charities, can help you put them right with as minimal investment as possible, so you can fund and stay dedicated to your cause.

Website Design

A well-built and easily sustainable website is one of the most important assets for any organisation and will continue to be for the foreseeable future, even with the rise of AI and the use of mobile apps. Websites are the go-to place for all the information you need about an organisation, so it's extremely important to have one.

Collect donations from supporters.

Your website should also be a place where you can collect donations from supporters. There should be an easy-to-use payment form that allows users to donate an amount of their choice with little fuss and effort. We've seen charities that we work with significantly increase their donation rates, simply by including a simple donation form on their website, rather than just relying on donations in person.

Keeping your supporters and visitors up to date.

Keeping your supporters and visitors up to date is also very important for charities, trusts, and churches. It's very likely that you've got regular events for members, news about your charity, or general content that you'd like to share with visitors regularly. Having a website with key messaging allows you to effectively communicate your message to the world.

The newspaper isn't the best way anymore.

While you may personally believe that traditional marketing like a newspaper update is the best way to get your message out, your visitors do not (even if they hate to admit it). Around 76% of people are going to try and find your latest news, events, and information online before they think to go and buy this week's paper, no matter what your target audience is. A website is the new way to raise awareness, as it spreads the word about your cause in a much faster and more cost effective way.

If you're already convinced that it's time for a website, and you probably should be, get in touch for a quote. Our team can then discuss the best way forward for your organisation.

Google SEO

Sometimes, charities do have websites that are good enough, or they've made the smart choice to get one designed professionally by a charity web design agency. But generally, the website is never found online and they struggle to raise awareness about their cause due to poor SEO (search engine optimisation).

While charities do not need an expensive full-fledged SEO campaign, they do need some optimisation to get their website more visible in search engines so that they can reach potential donors and get more people reading about their cause.

Social Media

Finally, social media exposure is another major area where charities often fall short. Having an active social media presence is crucial for charities. It's very likely that you want to share news and events with people who support your cause or even just raise awareness.

Most charities don't even have a Facebook page, let alone one that gets a decent amount of exposure. Charities should have all their social media platforms set up and working to gain exposure. For example, they should have a Facebook page, Instagram page, LinkedIn page, and, if you're really savvy, a TikTok page too. TikTok has become a fantastic way to gain mass exposure through free marketing online.

How We're Helping

Here's how we're trying to make a difference.

We try to work with as many charities as we can every year. We're now, and we've helped dozens of churches, trusts, charities, and village halls all over the country. You can read about a few of the charities that we worked with in Bath on our work page.

We love working with charities because it gives us the opportunity to give back. Seeing more donations and visitors to charities as a result of our work makes us extremely happy and gives us a real buzz. So, whenever we can help, we do.

Building websites for charities.

We've provided cost effective web design for charities for many years. From building websites for churches to building custom CMS websites for trusts (like The Somerset Miners Welfare Trust).

Building websites for charities is always exciting. Our whole team comes together to put something together that shows the charity in the best light. This then leads to more interest in the cause, more readers, and more donations. We often also see more interest in the events that the charities put on. For example, we post upcoming member events on The Somerset Miners Welfare Trust website, and they often see more visitors to their website as a result of this.

Social media exposure for charity events.

Another area that we often work in is event promotion for charities. We've helped countless organisations get more exposure to their events through social media management and PPC advertising.

This can range from creating and preparing targeted location-based adverts to promote an event in a local area, providing content creation and management so people are more regularly learning about your cause, to creating graphics for you to use at your own accord with social media marketing.

Social media is a fantastic way for charities to gain exposure, and we love to help charities take advantage of social media whenever we can. Below, you can see a picture from one of the charities we helped a few years ago, Friends of Dorothy, who were looking for a company to help them gain more exposure to their upcoming event.

The Discount

Providing marketing for charities at a reduced cost.

Quite often, charities don't have the budget to invest in a top-shelf website, advanced SEO campaign, etc. Because of this, we provide our services at up to 40% reduction in cost for charities.

This often leads to charities being able to utilise our services at a cost effective rate as they often fit within their budget after we've applied the reduction in cost. This often comes at a cost to us, but that's okay as we utilise the budget that we give to charity every year to absorb this cost. This allows us to see the difference our donations make.

Your project will be dealt with and handled like any other work we do. You'll receive the same treatment and will receive our services at the same level of quality due to how we cover the cost of the provided reduction.

Get Started

If you're a charity, here's how you can get involved.

If you're a charity, anywhere in the world, CreateTheWeb can help you. We've got loads of experience working with charities, and we hope that yours can be next on our list.

You don't need much to get started, just a form of proof that you are actually a charity. Then you can get access to our services at a reduced cost.

Get in touch via our contact page, provide some more details about what you're looking to do, and make sure to include a note that says you're a charity.