We originally approached the MD of The Works as we could see that they were trying to get eyes on their content, but it just wasn’t working out for them. There were a few gaps in their approach, and our team felt as though they could help.
We discussed the project with them and agreed that we’d take over their social media and start creating quality content that would entice clients and candidates to work with them.
To effectively manage The Works Recruitment’s social media channels and ensure a strong online presence that drives growth and success, we needed a strong strategy.
Recognising the importance of maintaining an active, engaging online presence for The Works Recruitment, we provided almost daily content across LinkedIn, Facebook, Instagram, and Twitter. By ensuring synchronisation across all platforms, we were able to create a cohesive and unified brand image that resonated with their target audience.
We created high-quality content to promote the jobs advertised by The Works Recruitment, guaranteeing maximum visibility and reach. This approach helped drive interest in their job opportunities and encouraged potential candidates to apply, while also highlighting the diverse range of positions available, showcasing their commitment to providing an extensive array of career options.
To make The Works Recruitment stand out and develop a unique brand identity, our team used a comical style for the posts, making them more captivating and appealing to the target audience. This innovative approach encouraged increased engagement from their followers, generating higher levels of interest and interaction.
We worked closely with Craig from The Works Recruitment, who provided us with videos and other materials to promote on their social media channels. This collaborative relationship allowed us to create tailored content that accurately represented their brand, resonated with their audience, and addressed their specific needs and objectives.
We delivered exceptional results within just the first 30 days, and continued to maintain high levels of engagement throughout our collaboration:
127% increase in post impressions on Facebook, 125% increase in page impressions on Facebook, 144% increase in post reach on Facebook and 349% increase in impressions on LinkedIn.
Our tracked links to job posts from our social media content received between 200 to 300 clicks per link/post, demonstrating the effectiveness of our approach in driving engagement, interest, and conversions.
Throughout our collaboration, we witnessed a significant increase in their online visibility, leading to a larger and more engaged audience across all platforms. Our innovative and engaging content not only showcased their diverse range of job opportunities but also created a memorable and distinctive brand identity that set them apart from the competition.
Here are some of the statistics about our client and some numbers from this project to provide a little more background.
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