Construction Project

In this portfolio post, we’re really proud to share the outcome of our work with Taylors of Bath, a trusted building firm with decades of experience.

The goal of the project was simple. We wanted to showcase the quality of their work and reflect the strong reputation they’ve built over the years. Alongside that, we focused on making sure the website performs well on Google for the right search terms, supported by our tailored SEO work.

Here’s a closer look at how it all came together.

Taylors of Bath had worked with several web development agencies in the past to build their online presence, but none of the previous websites quite hit the mark.

They struggled with poor user experience and low visibility on search engines. That’s when they got in touch with us, looking for a website that would finally reflect the strength of their brand and highlight their expertise in the building industry.

Our web design and development team started by taking the time to really understand Taylors of Bath, their history, what makes them stand out, and who their customers are.

From there, we created a completely bespoke design that shows off the quality of their work using strong imagery, clean and modern layouts, and carefully chosen typography to give the site a polished, professional feel.

Navigation was a big focus too. We made sure everything was simple to use, with clear calls to action and easy access to the information people are most likely to need.

We also built the site using a responsive design, so it works perfectly across desktops, tablets, and phones. Every visitor now gets a smooth experience, no matter how they browse.

To make sure the site was fast, secure, and built to last, our developers used the latest technologies including HTML5, CSS3, and JavaScript. Everything was built with care and precision.

Lastly, we set up a user-friendly content management system, so the team at Taylors of Bath can easily update and manage the website themselves without needing to rely on us for every change.

Choosing the right CMS and website software is important for any website build. Here are the software and plugins that we used for Taylors of Bath.

• WordPress – for a content management system.
• YoastSEO – for search engine optimisation.
• MySQL – for the database.
• Wordfence – for on-site security.
• reCaptcha – for form spam protection.
• and much more!

To help Taylors of Bath climb the search rankings, our SEO for construction team put together a tailored strategy built around their goals and location. The focus was to increase visibility for relevant building-related searches across the South of the UK.

As a result, the website now appears right at the top of Google for a range of key terms. Here’s a breakdown of the work that went into making that happen.

We carried out in-depth research to find high-traffic, relevant keywords that matched what people were actually searching for in the building sector across the South. These keywords were then naturally worked into the content, page titles, meta descriptions and image alt tags.

We fine-tuned the structure of each page to make sure everything was clear and well-organised. This included headings, URLs, internal linking, and schema markup. It’s these small details that help search engines understand the content and rank it properly.

Because Taylors of Bath serves a specific region, we gave local SEO a strong focus. We made sure the business was well represented in local directories, location-specific search results, and map listings.

Our content team created high-quality, keyword-focused content that not only appealed to Google but also spoke to real people. This included service pages, case studies, and blog posts that helped reinforce the company’s experience and trustworthiness.

To boost the authority of the site, we secured relevant backlinks from trusted websites in the industry. These included local directories, supplier sites, and other strong online sources that helped build credibility.

Behind the scenes, we made sure the site was running exactly as it should. That included clean code, fast load times, mobile optimisation and smooth performance across all devices.

Together, this work helped create a strong foundation for growth and ensured Taylors of Bath now stands out clearly in a competitive space.

You can read more about their SEO project here.

Thanks to the work we put into both the design and SEO, Taylors of Bath’s new website didn’t just meet expectations, it went far beyond them.

They’re now ranking at the top of Google for a wide range of building-related search terms across the South, which has led to a strong increase in organic traffic, more enquiries coming through the website, and a clear boost in new business.

The team has been genuinely pleased with the results. They’ve praised the site for doing justice to the quality of their work, and they’ve been kind enough to compliment our approach, professionalism, and attention to detail throughout the project.

Our work with Taylors of Bath is a great example of how we build websites and SEO campaigns that are shaped around each client’s individual needs.

By combining strong design, a smooth user experience, and a well-planned SEO strategy, we created a website that not only showcases the quality of Taylors of Bath’s work, but also helps position them as a leading name in the building industry across the South.

We’ll continue to monitor and fine-tune the site to keep performance strong and make sure it stays ahead.

We’re really proud of how this one turned out and we’re excited to help more businesses reach their goals online.

Sadly, this website is no longer live, as the business closed following the passing of the company’s director.