Cold Emails

We recently had the pleasure of working with Maquina Technical Services on an email marketing campaign that was spread across 12 months.

The goal of this campaign was to generate new leads from cold email marketing. The leads would be for CNC maintenance, repairs, and servicing. Later in the campaign, we were to switch the focus to leads for various health and safety auditing services.

When speaking with Maquina Technical Services, they informed us that they only had to generate one lead across the entire campaign to generate a return on investment due to our competitively priced services.

This 12-month project was split into monthly campaigns with a series of 3 emails being sent. This approach allowed us to drive consistent interest and leads throughout the duration of the campaign, while also giving us the ability to amend the content every month based on the prior month’s data.

The first step of the campaign every month was to acquire new, cold data for Maquina Technical Services. Using our experience in B2B data scraping and collection, we provided Maquina Technical Services with thousands of potential projects every month that were verified and accurate to the targeting requested. We were targeting prospects who were project managers of medium to large-sized manufacturing businesses across the UK.

Every month, once the data had been collected, we would prepare three emails. The first email was the cold introduction email and the other two were follow-ups. Every email within this campaign was designed to look as though the managing director or Maquina Technical Services had sent it manually themselves, allowing for as personal of an approach as possible.

We’ve been using this strategy for years, and it delivers exceptional results every time, without the need for a massive budget. Below you can see an example screenshot of the data we acquired.

The results from this campaign were exceptional. Almost every month, Maquina Technical Services had 1 – 10 new interested leads for their services.

The managing director of the company advised us that the first lead was generated from one of the first emails that we sent, which was a massive achievement, as he had previously said, “we only need to generate one lead across the entire campaign to generate a return on investment.” In our opinion, achieving this in the first few weeks of the campaign is nothing short of exceptional.