Bespoke Mirrors

Looking Glass of Bath, a bespoke mirror company renowned for its high-quality, made-to-measure mirrors, wanted us to increase their SERP positions for keywords such as “bespoke mirrors” and “made to measure mirrors”.

Otis Wilkinson, one of our directors, met with Anthony, the owner of Looking Glass of Bath, at their showroom on Walcot Street in Bath. During their chat, Anthony explained to Otis that their website had been difficult to use and wasn’t bringing in much traffic from Google. Anthony was keen to improve their search visibility and have a site that was easier to update and simpler for customers to use.

While they are based in Bath, Somerset (where we often provide Bath SEO campaigns), they wanted to target keywords nationwide as they are able to courier their parcels anywhere in the country.

Our team began with an in-depth keyword research phase. We analysed the search landscape, identifying keywords with high traffic potential and moderate competition levels.

“Bespoke mirrors” and “made to measure mirrors” were found as prime targets due to their strong relevance to Looking Glass of Bath’s offerings and promising search volumes with little difficulty. We use Semrush to perform all of our keyword research due to its accuracy.

Upon examining the Looking Glass of Bath website, we found it to be slightly dated yet functional. However, there was minimal existing SEO optimisation, presenting a significant opportunity for improvement. Our optimisation efforts included:

On-Page SEO: We revamped meta titles, descriptions, and header tags to align with our target keywords. Each page was scrutinised to ensure relevant keyword usage while maintaining a natural flow of content.

Content Enhancement: Existing content was enriched with relevant keywords and updated to better address user intent. We also created new content, including blog posts and service pages, to target additional long-tail keywords and provide valuable information to visitors.

Technical SEO: We improved website speed, mobile responsiveness, and overall user experience. Technical issues, such as broken links and duplicate content, were identified and resolved to enhance the site’s crawlability and indexability.

Link Building: A strategic link-building campaign was initiated to acquire high-quality backlinks from authoritative sites within the industry, boosting the site’s domain authority and search rankings.

Our comprehensive SEO strategy yielded impressive results for Looking Glass of Bath. The website saw a significant increase in organic traffic and search engine visibility for the targeted keywords.

Both “bespoke mirrors” and “made to measure mirrors” began ranking on the first page of Google search results, driving a steady stream of qualified leads to their site every single day.