Web Design

Land and Waterscapes approached us as they wanted to build a more premium image for their company through a new website. They are known for luxury landscape design and construction.

Their old website was holding them back. It didn’t reflect the quality of their work and lacked the functionality needed to support their ongoing PPC campaigns (not run by us).

They needed a web design that not only looked the part but also worked hard for their PPC campaigns.

We were asked to create a site that:

• Reflected the quality of their work.
• Showed their portfolio with quality visuals.
• Matched their branding with a premium look and feel.
• Improved user experience across all devices.
• Supported their PPC campaign with better conversion elements.
• Was easy for the team to manage internally.

We chose a premium colour palette that reflected the calm and premium feel of landscaping. The site fonts were chosen to also feel premium and unique without sacrificing readability.

High quality images of previous projects were used throughout the website to show the craftsmanship that sets Land and Waterscapes apart from their competition.

We didn’t just design something that looks good, this site had to perform, especially alongside the PPC campaigns that would follow.

Below are a few of the areas we focused heavily on during the development:

• Clear CTAs (call-to-actions) and forms.
• Conversion-focused page layouts.
• A mobile-optimise build.
• A content management system the team can actually use (WordPress).

Phil and the Land and Waterscapes team were over the moon with the result. They now have a website that reflects the quality of their brand and has become a key part of their digital marketing.

It’s also helped their PPC campaign thrive by increasing conversion rates and creating a more professional first impression. Plus, updates and tweaks are quick and easy for their team to make in-house.