Directory Marketing

HealthHubble

HealthHubble

Cold email marketing to the health industry.

Driving healthcare organisations to HealthHubble’s website to confirm their business listing. Read more about this project below.

Project Objectives

Health Hubble's email marketing objectives.

We had the pleasure of working with Health Hubble, a new healthcare directory business for the UK.

HealthHubble wanted to increase the number of businesses claiming their listings on the platform, bringing more choice and diversity of services to their users. To achieve this, we needed to design a strategic cold outreach campaign that appeared as a one-to-one communication and drove recipients to visit Health Hubble’s website to confirm their business information.

The Strategy

What was involved with this campaign.

We created personalised and engaging emails that encouraged recipients to visit Health Hubble’s website and confirm their business information. The focus was on creating a sense of connection and value for the recipients.

For those who did not respond to the initial email, we sent a follow-up message to reinforce the personal touch and remind recipients of the benefits of claiming their listing. This follow-up often resulted in a higher conversion rate.

To maximise the campaign’s potential, we sent a final follow-up email to any remaining non-responsive recipients. This approach ensured that we reached as many potential businesses as possible.

Given Health Hubble’s diverse range of medical sectors, we customised our email campaigns to cater to each sector’s unique needs and expectations. This tailored approach contributed significantly to the success of our email marketing efforts for Health Hubble.

The Results

What was achieved from the email campaigns.

We have been running Health Hubble’s email campaigns for almost twelve months, and the results have been nothing short of remarkable. Hundreds of replies and conversions from businesses claiming their listings on HealthHubble’s platform.

Working with Health Hubble was an absolute pleasure, and we are proud to have made a significant impact on their marketing efforts and conversion rates.

About This Project

Project Length

This project is currently ongoing and we haven’t finished driving results yet.

Company Size

This client approximately has a 20 – 50 person team that we worked with.

Client's Industry

This client is within the Advertising industry, our work was tailored to this.

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Rachel Payne
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Give Rachel, one of our marketing experts a call: +44 333 358 0039
Call Rachel, a marketing pro: +44 333 358 0039

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