Insurance

Cuvva is changing the way people think about car insurance. Based in London, they offer app-based, flexible cover that fits around your life, whether you need insurance for an hour, a day, or up to 28 days.

Their simple, pay-as-you-go model has already been used by over a million drivers across the UK. From borrowing a friend’s car to insuring a van for a weekend, Cuvva makes it quick and hassle-free to get covered in just a few taps.

We’re proud to support Cuvva as they continue to grow their presence and reshape an industry that’s long overdue a shake-up. With over 12 million policies sold and a strong reputation for customer service, they’re proving that insurance doesn’t have to be complicated, or rigid.

Cuvva were looking for a professional content creator to help bring their message to life through a video pay per click campaign. They needed a high-quality, engaging video that clearly explained their services and would resonate with their target audience.

They approached us for support, and our director, Luke Jeffrey, was selected to lead the project. Working closely with Cuvva’s team, Luke created a clear and informative video that captured the simplicity and flexibility of what they offer.

The final video was designed specifically for use across PPC campaigns, helping Cuvva connect with potential customers and raise awareness of their app-based insurance in a compelling, straightforward way.

This PPC campaign was managed directly through Cuvva’s own Google Ads account, so we’re unable to share screenshots or backend data. However, here’s what we can tell you:

The video campaign is still live as of July 2025 and continues to deliver strong results for the insurance brand.

Thanks to the video created by Luke and the team, it’s now been viewed over 10 million times, a clear sign of its impact and reach.