Joinery Project

Boatswain Joinery approached us with the goal of establishing a strong online presence and getting their business on the map. With plans for extensive SEO work and a potential PPC campaign with CreateTheWeb, they needed a website built with these future efforts in mind. The site needed to be easy to navigate, have clear contact forms and call-to-actions and show the brand as a premium option compared to competitors.

Ben, the company director, was also keen to tell visitors his story about how he took the business on from his gramp. Working with family businesses is something that we love to do, so this was a perfect project for our team.

We chose WordPress as the Content Management System (CMS) for its flexibility, scalability, and user-friendly interface, making it the perfect fit for the joinery company’s evolving needs. While the company was founded in 1960, Ben’s role in the business was new, so we took into consideration that Ben would likely need changes to the site in years to come. An easy-to-manage WordPress site would be perfect for this.

We worked closely with Ben to ensure the website showcased the company’s finest work in the best way possible. Through dedicated project pages and galleries, we highlighted their craftsmanship and attention to detail.

Adhering to the company’s branding, we integrated their colours, fonts, and style to ensure the website reflected their unique identity. Ben was keen to convey quality and professionalism, which we achieved through strategic design choices and a well-structured layout.

In summary, the website we built for the local joinery company not only serves their current needs but is also ready to support their future SEO and PPC campaigns. By using WordPress and focusing on their best work, branding, and heritage, we delivered a site that truly represents their quality and professionalism.