Workspace SEO

Hope Park got in touch with us because they felt their website just wasn’t pulling its weight. They wanted to start seeing more enquiries from the keywords they were already showing up for and explore some new opportunities to bring in fresh traffic.

We don’t ever like to step on anyone’s toes, but they had been working with another agency and, like we’ve seen many times before, it was the same story… lots of promises, a long-term investment, and not much to show for it. We knew that shouldn’t be the case, and we wanted to show them how SEO should really work.

The budget for the project wasn’t huge, but we were confident we could still make a real difference. With a focused plan and the right strategy in place, we set out to grow their visibility and prove that even with a modest spend, proper SEO can deliver results. Click here to learn more about SEO costs in 2025.

The strategy we put in place for Hope Park was built around an estate agent SEO campaign. We were already familiar with how these types of campaigns work, and we had a clear idea of what we were up against (Rightmove, etc).

The focus was on targeting local search terms like “offices to rent Bradford” and “offices to rent Salford.” Even though Hope Park offers more than just office rentals, these were the search terms potential customers were actually using, so it made sense to go after them.

When Hope Park came to us, they already had some rankings in Google, mostly for Bradford. The issue was, their entire online presence was being held up by just one or two keywords. If either of those lost traction, their enquiries could drop off completely. That’s a risky position to be in, so we set a goal to expand this and target another 5 to 10 keywords of a similar nature to spread the risk and build a stronger foundation.

They also wanted to break into a new area, Salford, where they had recently opened another office. Unfortunately, their previous agency hadn’t made any progress here, so we treated this as a clean slate and mapped out a plan with a mix of new keywords for both Bradford and Salford.

By the end of the planning stage, we had a targeted list of 35 keywords. For the size of the budget we were working with, this was a solid starting point and gave us more than enough to start building momentum in the right areas.

Hope Park already had several pages set up for different locations, but we needed to create a few new ones to properly target additional keywords.

This is a common part of a strong SEO strategy. A lot of websites try to rank for every keyword on their home page, but that approach rarely works. When you do that, you end up cramming too much information into one space, which makes the content messy and diluted. It also doesn’t give Google a clear signal about what the page is really about.

Although creating new pages takes a fair bit of our time and resources, it’s always worth it. More pages mean more keyword opportunities, which means more traffic and more leads. In this case, we designed and built several new locations and service pages for Hope Park, giving each keyword its own space to breathe and perform.

We also set up proper internal linking across the site to help visitors and search engines navigate more easily. This helps tie everything together and ensures all the right content is easy to find and properly connected.

One area where most agencies fall short is in delivering proper link building campaigns. From what we could tell, Hope Park had never been part of an SEO strategy that included any form of backlink work.

We reached out to relevant authors from high-quality blogs and secured placements that included natural, in-content links back to Hope Park’s website. These weren’t spammy or generic links, they were placed on well-maintained websites with real audiences and strong authority.

After just 60 days and a small handful of high-quality backlinks, Hope Park’s visibility in Google jumped significantly. Not only did their existing rankings improve, but we also saw strong movement for the new keywords we were targeting. This is exactly why link building matters and why we always include it in our campaigns.

We’re still actively working on this project, but even at this stage, the results speak for themselves. The campaign has already delivered outstanding progress, and the kind review from Dan at Hope Park reflects that.

In just five months, Hope Park has seen a 300% increase in visibility on Google. Almost every one of their keywords, both existing and newly targeted, now appears on the first page. Below, you’ll find some screenshots showing just how far things have come.