YouTube success

careermap is the “ultimate destination for all things careers and education.” Because of this, they wanted to make fun and entertaining short-form content for their audience on YouTube and TikTok.

Their subsidiary, CareermapTV, was identified as the ideal platform to harness the immense potential of YouTube Shorts and reach a global audience.

When they approached us in June 2023, we embraced the challenge, eager to transform their ambition into tangible results.

We worked closely with careermap’s media team, and they were fantastic to work with. We often collaborated on content ideas and video planning with them.

This collaborative process allowed us to perform our research on what content would work well and then leave it to the careermap team to film the content. Our video editors would then edit the content to drive high retention on YouTube Shorts.

While we normally do not need any help from our clients with content creation, this project was different, as careermap had a dedicated media team.

When you hit 100,000 subscribers on YouTube, they send you a silver plaque. We managed to get careermap to this milestone and YouTube sent them the play button. Below you can see a picture of their media team holding this award.

The results we achieved for careermap were exceptional. We grew their channel to 200,000 subscribers, over a million views, and more. Below, you can find a few screenshots of statistics taken directly from their YouTube channel.