Email campaigns

Before making contact with us, YachtingPages had previously run all of their own email marketing campaigns. From our understanding, they had seen some success, but the results had gotten worse, and they wanted a change.

They approached us to see if we could improve their results, make their marketing campaigns easier and more stress-free, and get emails sent out more regularly.

We developed a precise and tailored email marketing strategy designed to achieve high response and conversion rates for their services.

Our approach involved a sequence of emails within each campaign, starting with an initial “marketing” style email that introduces the topic, followed by two highly personalised, one-to-one follow-up emails. We used this strategy as we know how well it works.

To further increase the results of our email campaigns for YachtingPages, we used advanced segmentation and personalisation techniques. By dividing their email list into smaller, more targeted groups based on factors such as geographic location, interests, and past engagement, we were able to create highly relevant and personalised content for each recipient.

This approach fosters a stronger connection with the audience, resulting in higher open and click-through rates, as well as increased conversions.

A crucial element of successful email marketing is maintaining a clean and up-to-date email list. In addition to creating and executing email marketing campaigns, we also provide email data-cleaning services for YachtingPages.

This process entails acquiring their email list, removing dead or broken email addresses, ensuring a high sender reputation, and maintaining a low spam score. By keeping their email list in optimal condition, we help YachtingPages’ emails reach their intended recipients’ inboxes, thereby maximising the effectiveness and impact of each campaign.

Through our expertly crafted and personalised email campaigns, YachtingPages has consistently achieved open rates of 20% – 40%.  Every email that YachtingPages sent generated an impressive number of leads and sales.

The follow-up emails within our strategy have contributed to even higher open rates, while the unsubscribe rate remains below 0.5%, demonstrating that our well-developed emails do not become a nuisance to recipients. Instead, they are perceived as valuable and engaging content that enhances the relationship between YachtingPages and their audience.

Before partnering with us at CreateTheWeb, YachtingPages managed their email marketing campaigns in-house for 17 years. Despite their best efforts, they were unable to achieve the same level of success and results that we have delivered since taking over their email marketing campaigns.

The decision to outsource their email marketing to our expert team has proven to be a game-changer for YachtingPages. By leveraging our experience, skills, and deep understanding of the email marketing landscape, we have successfully tailored their campaigns to drive impressive results that far surpass anything they had previously experienced.