Fitness Project

John Harris from Gym Flooring Bristol approached us with a major issue. Their previous website had been hacked and had become outdated, resulting in a significant loss of traffic and potential business. Our team of designers and developers recognised the importance of creating a new website that would not only enhance their online presence but also provide a secure platform for their users.

Below, you can see a screenshot of how their home page looked before we started the project. It was out of date, incorrectly designed, and would take you to malicious sites when clicking links.

Throughout the entire design process, John was very precise with all of the amendments and designs for the website. It was clear that John was looking for a “perfect” site with perfect symmetry everywhere. We were the perfect pick for John, due to how flexible we are and our willingness to make any and all changes he required.

The design process took over 12 months, simply down to all of the precise millimetre changes that were requested, along with a large number of pages and products that needed to be added to the website.

We spent a significant amount of time on the phone with John, discussing everything from design preferences to website functionality. This collaborative approach enabled us to develop a website that truly reflected Gym Flooring Bristol’s unique offering, whilst meeting all of their requirements. John’s passion for his business was clear throughout the project, and his enthusiasm and feedback were invaluable in shaping the final outcome. We embraced his input, and worked collaboratively to ensure that the website design, layout, and features met his vision and goals.

Choosing the right CMS and website software is important for any website build. For this project, we used Webflow due to its fantastic and simple way of creating symmetry in every area of the website. We also anticipated other people editing the site at a later date, so we wanted to ensure the platform of choice would be easy to use.

We then conduct thorough research and analysis of the gym flooring industry and John’s competitors, allowing us to develop a comprehensive understanding of Gym Flooring Bristol’s unique brand and offering. We then proceeded to design a modern and visually striking website that incorporated their branding, while ensuring a user-friendly and intuitive interface.

The website was developed with the latest technologies and platforms, ensuring that it was fully responsive and optimised for SEO. In addition, our team of experts also implemented advanced security measures to prevent future hacking and guarantee the safety of the website and its users.

As part of our redesign project for Gym Flooring Bristol’s website, we knew that optimising the site for Google Pay Per Click (PPC) campaigns was important for John’s plans. Our team worked to ensure that the website was fully optimised for PPC campaigns by implementing best practices for page speed, landing pages, and ad relevancy.

We identified the most effective keywords and phrases in the gym flooring industry and incorporated them strategically throughout the site. Additionally, we streamlined the website’s architecture, making it more user-friendly and search engine-friendly. This included optimising the meta titles and descriptions of each page, ensuring they were unique, compelling and relevant to the content on each page.

We also ensured that the website was fully responsive, making it easy for users to navigate the site regardless of their device. This not only enhances user experience but also maximises the chances of visitors engaging with the website, increasing the likelihood of successful PPC campaigns.

Overall, our team’s efforts in optimising the website for PPC campaigns have paid off, with Gym Flooring Bristol seeing significant increases in website traffic, engagement and conversion rates. The website redesign has set them up for success, and we are thrilled to have played a part in their online growth.

We are proud to have successfully delivered this project and to have created a new, modern and secure online presence for Gym Flooring Bristol. The collaborative experience with John Harris was extremely rewarding, and we are thrilled with the results of the project. The new website perfectly encapsulates the brand’s identity and engages their customers effectively. We look forward to continuing to work with John and Gym Flooring Bristol to support their online growth and success.