Yachting Pages
The leading superyacht industry directory. We took over the email marketing they had run in-house for 17 years and far surpassed their previous results.
200+
Replies per Campaign
20–40%
Open Rate
<0.5%
Unsubscribe Rate
17
Years Outperformed
Seventeen Years In-House, Then Us
Yachting Pages is the leading directory for the superyacht industry, connecting suppliers with the yachts, crew and businesses that need them. For seventeen years they ran their own email marketing in-house, but results were sliding, the work was a drain on the team, and they wanted to send more campaigns, not fewer.
So they brought in outside expertise to revitalise the whole approach. The brief was simple: better results, less stress, more often.
A Smarter Campaign Structure
Rather than firing off a single email and hoping, we run each campaign in Brevo as a three-email sequence: an initial marketing email followed by two personalised, one-to-one follow-ups. It is a structure built to start conversations, not just land in an inbox.
Underneath that, we segment and personalise heavily, tailoring the messaging by geographic location, interests and past engagement, so each part of the audience gets something genuinely relevant to them.
Clean Data, Healthy Sender Reputation
Great email marketing starts with a healthy list. We cleaned their data thoroughly with NeverBounce, removing dead addresses and keeping the lists in good order, which protects sender reputation and makes sure the campaigns actually reach the inbox rather than the spam folder.
The Results
The new approach far surpassed seventeen years of in-house effort. Campaigns now see open rates of 20% to 40%, an unsubscribe rate below 0.5% and more than 200 replies per campaign, generating a genuinely impressive number of leads and sales. The very first campaigns already converted a sale that more than covered their cost, with more in the pipeline, and that was achieved in the middle of the global pandemic.
Better Than Seventeen Years of Doing It Themselves
Yachting Pages now sends more campaigns, with less stress on the team and far stronger results than they ever managed alone. Sometimes the smartest move is handing a job you have done for years to someone who does it every day.
Just wanted to thank you for the amazing response we have received from the recent email marketing campaigns. Before choosing to work with CreateTheWeb we ran our own marketing campaigns for the past 17 years. The results and quality leads we have had from the first two email campaigns have surpassed any of our previous results by far. We have already converted one sale (which more than covered the cost of the campaign) and now have more sales in the pipeline as a direct result of your campaigns. The results you have achieved, in the middle of the global Covid pandemic, are amazing.