The Luxury Travel Society

One Team Running Three Channels

The Luxury Travel Society sells premium holidays across twin-centre breaks, safaris, tours, and Maldives escapes through its sister brand, with more than 300 hotels worldwide. Every enquiry is serious.

Because of this, they needed a website that converted. Campaigns that brought in the right people. And social media that kept the brand visible.

The CreateTheWeb team handled the website design, Google Ads, and social media management to build a pipeline full of travellers ready to book.

The Website Was Killing the Campaigns

When we took over the Google Ads, the problem was obvious.

The website was slow. Built on a neglected WordPress setup, it was undermining paid ad traffic. Wasting it, even. Good clicks from high-intent travellers were landing on a dated, frustrating landing page and bouncing to a competitor's website.

So we rebuilt it.

300+ Hotels, Migrated Cleanly

We migrated 300+ hotels to a clean, organised system. We built dedicated post types for each trip format: Twin Centre, Multi Centre, Safari, Tour. Every holiday now has its own page template to suit the individual product.

The team can now update the site themselves, without writing a line of code. Images compress automatically on upload. Dynamic quote links populate enquiry forms without manual input. Formatting content is straightforward. Operational headaches are now a breeze.

Hotel Pages Built to Sell

We redesigned every hotel page to convert paid traffic arriving from a Google Ad with genuine booking intent.

Modern bento-box galleries. Clearer typographic hierarchy. Layouts that draw visitors in and guide them toward an enquiry. A fully responsive mega-menu spanning 25 countries. Finding a destination is simple on any device.

And the conversion rate from PPC campaigns jumped from under 2% to nearly 5% at peak.

Google Ads Built for High-Value Enquiries

We manage Google Ads for both The Luxury Travel Society and The Maldives Travel Society, with daily budgets up to £500.

The brief was to attract high-budget travellers who are ready to book a premium holiday and guide them to a Quick Quote form where they tell us exactly what they are looking for.

Early in the campaign, we learned that chasing the lowest possible cost per click was the wrong target. Optimising for cheap traffic brought in lower-quality enquiries. When we shifted focus to high-quality leads at the right cost per conversion, sales lifted.

The Numbers

The ad copy pushed conversion rates from 1.8% to nearly 5%. Now, the copy hits between 40 and 100 conversions every month.

Social Media That Generates A Profit

We handle social end-to-end for both brands. More than 60 posts a month across Instagram and Facebook, and The Luxury Travel Society does not have to lift a finger.

Every month, we source content from hotel resources, build it into a structured calendar, and load it for client review and approval. They check it, approve it; we handle everything else.

Alongside the organic calendar, we run video ads to grow page followers and boost posts to push standout hotels and offers to new audiences.

The Luxury Travel Society's Facebook page gained close to 1,000 new likes within months of launch. The Maldives Travel Society grew from zero to 500 followers in a single month and passed 1,000 shortly after.

Across both brands, content now reaches more than 40,000 potential customers every month. Enquiries from Instagram and Facebook continue to grow.

Why One Team Across Every Channel Matters

Every channel makes the others work harder: conversion copy, paid ads and social media. The website lifts the ad conversion rate. The social presence warms audiences before they click an ad. The ads drive high-intent traffic to a site that is built to sell.

And that is the compounding effect of one team running the whole picture.