Stephenson Executive Search

An Agency Left Behind in Search

Stephenson Executive Search is an executive recruitment agency that knew it had been left behind online. They wanted their website to start generating real enquiries, from both the clients looking to hire and the candidates looking to be placed, and that meant being found in Google for the terms that matter.

The challenge was the competition. Executive recruitment is a crowded, fiercely contested space in search, so ranking would take a proper, sustained strategy rather than a few quick fixes.

Knowing the Battleground

We started with thorough keyword and competitor research in Semrush, mapping out where the opportunities were and exactly who we were up against. That research shaped a comprehensive SEO strategy built to compete in a difficult niche, rather than chase easy but irrelevant terms.

Getting the Foundations Right

Strong rankings start with a healthy site, so we worked through the technical foundations first. We improved site speed, optimised pages around their target keywords, tidied the heading structure and layouts, added image alt tags, kept plugins up to date, and built out internal linking between relevant pages and articles. We also monitored for broken links and put redirects in place so nothing leaked authority.

Content and Authority

With the groundwork laid, we focused on the two things that move the needle in a competitive niche: great content and genuine authority. We wrote professional articles and on-site content targeting the right search intent, then ran a link building campaign earning links from relevant, credible websites to strengthen the domain.

The Results

The visibility climbed steadily and then sharply. Over twelve months the site gathered 953,000 impressions in Google. Daily impressions rose from around 1,100 to 2,500 by September, a 127% increase, and then climbed a further 72% to roughly 4,300 a day by February.

Climbing, and Still Climbing

From feeling invisible to nearly a million impressions a year, Stephenson Executive Search now has a website that genuinely works for the business. The trend is still pointing up, and we are continuing to build on those foundations together.