Silver Pride
A not-for-profit Pride event for the older LGBT+ community. We ran the social campaign that built awareness and drove attendance.
100%
Management
400k
Reach
Celebrating the Older LGBT+ Community
Silver Pride is a not-for-profit organisation serving the older LGBT+ community, creating safe, welcoming spaces that reduce loneliness and support intergenerational inclusion through events, talks, workshops and social gatherings.
They came to us to promote a Pride event celebrating and supporting older LGBT+ people, with a clear goal: grow engagement and awareness across social media, and get people through the door.
A Campaign With Character
We managed the whole social campaign end to end. That meant a planned content calendar of vibrant, on-brand graphics, including promotional designs for the event's featured names, all rolled out consistently across the run-up to the event.
Just as importantly, we stayed close to the community, actively responding to comments and messages so the campaign felt like a conversation rather than a broadcast.
The Results
The campaign delivered exactly what Silver Pride hoped for: increased event attendance, a real lift in interest, and a stream of positive feedback from the community it serves.
Pride, Amplified
It was a genuine privilege to help amplify an event that matters so much to the people it brings together, and to play a small part in reaching and welcoming more of the older LGBT+ community.