RacingLine
A premium car tuning parts brand being outranked by its own dealers. Our SEO took back control, more than doubling their Google impressions.
8k → 17k
Daily Impressions
300+
Pages Optimised
+112%
Impression Growth
Outranked by Their Own Dealers
RacingLine make premium car tuning parts for Audi, Volkswagen and beyond, with a strong reputation among enthusiasts. They had a frustrating problem, though: on Google, their own dealers were outranking them for key parts searches. People searching for RacingLine products were landing on the distribution network rather than the brand itself.
They wanted to take back control of how they appeared online, and rank for their own products above their resellers.
Methodical On-Site SEO
The fix was a thorough, methodical on-site SEO campaign across the whole website, with Semrush guiding the analysis. We worked through over 300 pages, reviewing and improving metadata, optimising images, and tightening up page structure so that Google could properly understand and rank RacingLine's own product pages.
The Results
The campaign moved the needle quickly. Google impressions climbed 112.5%, from around 8,000 a day to over 17,000, and RacingLine's product pages now earn strong, consistent exposure for the searches that matter.
Back in Control of Their Own Search
RacingLine is now visible for its own products where it counts, above its own distribution network, with the search traffic to prove it. Exactly the control they set out to win back.