POD Shoes

A National Footwear Retailer Scaling Online

POD Shoes is a footwear retailer and part of the William Lamb Group, with a range spanning everyday styles through to school shoes. They wanted to grow online sales across the entire catalogue, and they wanted a paid media partner who could make their budget work harder.

We took on their Google Ads with one clear goal: more sales across the range, at a cost per conversion that kept every campaign profitable. Google Shopping and Performance Max became the engine.

Google Shopping, Built to Sell

Shopping campaigns live and die on the product feed and the imagery, so we led with high-quality product images and tightly structured campaigns. Compelling ad copy, careful keyword targeting and a clean campaign structure meant the right shoe was shown to the right shopper at the right moment.

Performance Max Across Google

We extended reach with Performance Max, putting POD Shoes in front of customers across YouTube, Google Search, Gmail and the wider web from a single, goal-driven campaign. It widened the funnel without losing the efficiency of Shopping.

Optimised Down to the Detail

From there it was relentless optimisation: strategic bid management, demographic targeting and bid adjustments based on product performance and time of day. We leaned into the seasonal peaks too, scaling hard through the back-to-school period when demand for school footwear surges.

The Results

The campaigns transformed POD Shoes' online performance. Sales rose 149%, orders 136% and sessions 104%, all while the cost per conversion stayed remarkably low, as little as £3.

With an average order value of around £80 and a cost per conversion near £4, that is a return on ad spend of roughly 20 to 1: every £1 spent on ads returned about £20 in sales.

A Partnership That Keeps Delivering

The results came quickly and have kept coming, which is exactly why POD Shoes continue to trust us with their paid media. When the product feed, the campaigns and the optimisation all pull together, a footwear range can scale online in a way that pays for itself many times over.