Otis Wilkinson's YouTube
Before CreateTheWeb, our director Otis built two YouTube channels to a combined 1.45 million subscribers, mastering both long-form and Shorts.
1.45M
Subscribers
529M
Views
2
Channels Built
Two Channels, Two Playbooks
Our co-director Luke is not the only one at CreateTheWeb who has built a serious YouTube following from scratch. Otis Wilkinson did it too, twice, across two very different channels that between them cover both ends of the platform: patient long-form content and fast-moving Shorts.
Channel One: Tech, the Long-Form Way
Otis's first channel was built around technology, and grown the hard way: organically, with long-form video and no shortcuts. That is the slow, deliberate route to a genuinely loyal audience, and it paid off. The channel reached 250,000 subscribers and 25 million views, entirely organically.
Channel Two: Mastering Shorts
His second channel took the opposite approach, built almost entirely on short-form content and YouTube Shorts, engineered for reach and velocity. The result was on another scale altogether: 1.2 million subscribers and a remarkable 504 million views.
Why It Matters for Your Brand
Between Otis and Luke, the people behind CreateTheWeb have built successful YouTube channels across every format, from organic long-form to viral short-form, reaching well over a million subscribers and hundreds of millions of views. That is not theory learned from a course. It is hard-won, first-hand expertise, and it is exactly what we bring to growing our clients' channels.