Maquina Technical Services
A CNC maintenance and safety auditing specialist. We run the cold email outreach that brings them new B2B leads almost every month.
+10
Leads pm
10k+
Prospects
One Lead Was All It Took
Maquina Technical Services works in the manufacturing sector, providing CNC maintenance, repairs, servicing and health and safety auditing. They wanted a steady stream of new business, and turned to a 12-month cold email outreach campaign to get it.
The maths was firmly in their favour. With competitive pricing and high-value contracts, they only needed a single lead to make the whole campaign pay for itself. Everything beyond that was profit.
Targeted Cold Outreach
We run the campaign through specialised cold email software, in monthly cycles of three emails: an initial cold introduction followed by two carefully timed follow-ups. The sequence is built to start genuine conversations with decision-makers, not just land in an inbox and disappear.
Fresh Data Every Month
Cold outreach is only ever as good as the data behind it. So every month we source fresh B2B prospect data and clean it through NeverBounce, making sure the campaign always reaches accurate, relevant and current contacts rather than a stale list.
A Steady Source of New Business
The first lead landed within the opening few weeks, clearing the ROI bar almost immediately. Since then, the campaign has reliably delivered between 1 and 10 interested leads almost every month, a quiet, low-cost channel that keeps Maquina's pipeline topped up.