Looking Glass of Bath

A 50-Year Name, Hidden Online

Looking Glass of Bath has been making beautiful, bespoke, made-to-measure mirrors for 50 years, serving customers across the country through their courier service. The craftsmanship was never in question. The problem was online: their website was difficult to use and pulled in very little traffic from Google.

Owner Anthony Reed wanted to change that, getting found for the terms that matter most, like "bespoke mirrors" and "made to measure mirrors".

Finding the Right Keywords

We started with keyword research in Semrush, identifying "bespoke mirrors" and "made to measure mirrors" as high-potential targets: strongly relevant to the business, with genuinely promising search volumes.

A Complete SEO Overhaul

From there we worked across every area of SEO. On-page, we reworked meta titles, descriptions and header tags, optimising for the target keywords while keeping the content reading naturally. We refreshed existing pages and added new blog posts and service pages to capture long-tail searches.

On the technical side, we improved site speed and mobile responsiveness, fixed broken links and resolved duplicate content. Finally, a focused link building campaign earned high-quality backlinks from authoritative sites in the sector.

The Results

Both target keywords climbed to the first page of Google, and the site now draws a steady stream of qualified leads every single day, with a significant rise in organic traffic and overall search visibility.

Reflecting the Quality of the Craft

After 50 years of making mirrors people love, Looking Glass of Bath is finally as easy to find online as their reputation deserves, in front of exactly the customers searching for what they make.