Hope Park

About Hope Park

Hope Park Workspaces provides serviced office space across Bradford and Salford, operating with a team of 20 to 50 people.

It is a well-run operation with genuine occupancy to fill, the kind of business where getting local search visibility right is a commercial necessity.

When they came to CreateTheWeb, they had already spent a year paying for SEO with another agency.

The investment had generated minimal returns. Leads through the website were scarce, the strategy had never extended properly to their Salford location, and the entire online presence was dangerously reliant on one or two keywords in Bradford.

Any shift in those rankings would have left them with almost nothing.

They had also recently opened in Salford, a new location with no organic traction at all. An expansion that deserved a proper digital launch had instead gone largely unnoticed online.

The brief was clear: fix the website, build genuine search presence across both cities, and give the business a professional, consistent online identity that matched the quality of the spaces they were offering.

Website, SEO, and Social Media as One Package

Rather than treating each service as a separate project, we delivered the website rebuild, SEO campaign, and social media as a combined package.

That matters more than it might sound. When the website is built alongside the SEO strategy rather than before or after it, the two work together from day one.

The structure supports the rankings. The speed amplifies the results. The budget goes further because nothing has to be undone or rebuilt.

1. Website Rebuild

The old WordPress site was replaced entirely. Here's a screenshot of the old website:

We built the new Hope Park website on React and Next.js with a headless CMS, the same modern stack we use across our commercial rebuilds, chosen because it delivers the performance and flexibility that WordPress increasingly struggles to match at this level.

Load times dropped to under one second.

The design was refreshed to reflect Hope Park's position as a professional serviced office provider, cleaner, more modern, and built around a visitor journey that guides prospective tenants toward an enquiry rather than leaving them to find their own way.

Here's a screenshot of the new website:

Click here to take a look at it.

The CMS gives the Hope Park team full control over their content without any performance trade-off.

Crucially, the site was built with the SEO campaign in mind from the outset.

The page structure, URL architecture, heading hierarchy, and internal linking were all designed to support rankings.

That kind of joined-up thinking is what makes a combined package more cost-effective than buying services separately from different providers.

2. SEO Campaign

We built a 35-keyword targeting strategy covering both Bradford and Salford, a deliberately ambitious scope that reflected the commercial opportunity available to Hope Park across both locations.

The model was drawn from estate agent SEO, a sector that operates in search environments dominated by major aggregators and national platforms.

Competing there requires a strategy that is both technically sound and properly executed. It does not leave room for shortcuts.

For each keyword target, we built dedicated location and service pages, giving every term its own properly optimised home rather than expecting a single page to rank for everything.

Internal linking was set up to reinforce page authority across the site and guide both visitors and search engines through the structure logically.

The element that made the biggest difference was link building.

We ran an outreach campaign to relevant authors on high-quality blogs, securing backlinks that carried genuine authority.

Hope Park had never had this done before. Their previous agency had not touched it. The absence of backlinks had been quietly limiting everything else they had tried.

Semrush keyword visibility graph:

3. Social Media

Alongside the website and SEO work, we delivered professional content and graphic design for Hope Park's social media presence.

The goal was consistency: a polished, on-brand presence that matched the upgraded website and gave prospective tenants the same professional impression across every touchpoint.

Good search visibility brings people to the site. A professional social presence reinforces the decision to get in touch.

Rankings, Visibility, and Leads That Actually Moved

The numbers from the SEO campaign are among the strongest we have seen for a local commercial search brief at this budget level.

Google visibility increased by 300%. Of the 35 keywords targeted, 20 now rank in position 1, 30 are in the top 3, and 43 are on page one, the top 10 results.

Across the full tracked keyword set, 41 terms improved during the campaign, with 1,475 total positions gained.

The Salford results are the standout story. This was a location with no meaningful organic presence when we started.

Within the campaign period, "large office in Salford" and "serviced offices in Bradford" both moved from outside the top 100 to position 1, gains of 99 positions each.

Keyword	Old Position	New Position
office space in salford	99+	1
offices in bradford	20+	1
serviced offices bradford	99+	1
workspace bradford	10+	1
workspaces in salford	10+	1
office in salford	30+	2
offices salford	30+	2

"Office space in Salford" moved from position 99+ to position 2. "Serviced offices in Salford" reached position 3.

These are not incremental improvements. These are locations going from effectively invisible to owning the top of the results page for its most commercially valuable search terms.

And the leads followed. In just two months of the campaign running, Hope Park doubled the number of direct leads they had generated across the entire previous year with their old agency.

That comparison is not flattering to the previous provider, but it is the honest measure of what a properly executed strategy delivers.

After we opened our latest serviced offices in Salford, we wanted to create organic interest through SEO to get the building at maximum occupancy. After our first year with our previous SEO company, we generated minimal leads via the website, so upon recommendation, we switched our SEO over to createtheweb. In just 2 months we have doubled the amount of direct leads in comparison to the whole previous year and are seeing better results in our other locations. We are extremely happy with the results so far and look forward to continuing working with Otis and Luke.

Daniel Bullen, Hope Park Workspaces, Five-Star Trustpilot Review

Why the Combined Package Made the Budget Work So Hard

Hope Park's results demonstrate something we see consistently: a website and SEO campaign built together outperform the same services bought separately, at the same or lower total cost.

A fast website amplifies SEO work. When Google crawls a site that loads in under a second, with clean architecture, proper page structure, and no technical errors, it has everything it needs to rank the content well.

When it crawls a slow WordPress site with conflicting plugins, inconsistent structure, and load times pushing 10 seconds, the best keyword strategy in the world has a ceiling it cannot break through.

By doing both at once, every pound spent on the SEO campaign was working on a platform built to maximise its impact.

There was no legacy technical debt to overcome, no structural issues inherited from a previous build, and no mismatch between what the site offered visitors and what the SEO strategy was promising them.

Not Getting the Results Your SEO Budget Should Be Delivering?

Are your current SEO tactics failing to attract leads? We would be glad to take a look at what a properly executed strategy could achieve.

We work with businesses that want SEO, web build, and content delivered as a joined-up package, where each element reinforces the others rather than pulling in different directions.

If Hope Park's situation sounds familiar, get in touch with the team at CreateTheWeb.