HealthHubble

Filling a New Directory

HealthHubble is a new UK healthcare directory, a platform where healthcare organisations can claim and manage their own business listings. A directory is only as good as what is in it, though, so to give users real choice and variety, HealthHubble needed to get those businesses on board.

They came to us for an email outreach campaign to reach healthcare organisations across the country and encourage them to visit the site and claim their listing.

A Personal, Multi-Step Campaign

We built the campaign around three carefully written emails: a personalised, engaging introduction, a first follow-up for anyone who had not responded, and a final follow-up to the remaining contacts. Crucially, the messaging is customised by medical sector, so a dental practice, a physiotherapist and a pharmacy each receive something that feels genuinely relevant to them.

Clean Data, Reliable Delivery

Outreach lives and dies on the quality of the data. We clean the contact data through NeverBounce so emails reach real, current inboxes, and run the campaigns in Brevo to keep delivery and follow-ups running smoothly.

Remarkable Results

Over almost twelve months, and still running, the campaign has driven hundreds of replies and conversions, with healthcare businesses claiming their listings and adding real depth to the directory. For a young platform building its critical mass, the impact has been remarkable.

A Directory That Keeps Growing

The outreach continues to bring new healthcare organisations onto HealthHubble month after month, steadily turning a new platform into a genuinely useful, well-stocked directory.