Gym Flooring Bristol

Back From a Hack, and Built to Win B2B Leads

Gym Flooring UK supplies premium gym flooring to the fitness industry, with a focus on commercial, business-to-business customers. They came to us with two problems at once: a website that had been compromised, and a need for a steady flow of high-value commercial leads.

We solved both, rebuilding the website from the ground up and then running the paid campaigns that fill it with the right kind of enquiries.

A Clean Rebuild on Webflow

Their previous website had been hacked. It was badly out of date, and clicking its links would redirect visitors to malicious sites, costing the business both traffic and trust. It needed replacing, not patching.

A screenshot of their old website:

We rebuilt the site completely on Webflow, chosen for its design flexibility and for how easily the team can edit it themselves. The new site is modern, fast and responsive, with clean meta titles and descriptions and proper page speed, all built to support the PPC campaigns pointing at it. Just as importantly, we put advanced security measures in place so a hack like the last one cannot happen again.

PPC That Knows B2B From B2C

The biggest challenge in this market is search intent. A term like "gym flooring" mostly attracts homeowners kitting out a garage, not the commercial buyers Gym Flooring UK actually wants. Spend against those searches and the budget disappears on the wrong audience.

So we built the campaigns around genuine B2B intent. We targeted terms like "commercial gym flooring" and "gym flooring for businesses", added negative keywords such as "home" and "residential gym flooring" to filter out consumer searches, and refined by location and audience. The whole campaign is tuned for a low cost per click without sacrificing lead quality.

Retargeting That Stays in View

To capture the buyers who do not convert on the first visit, we set up retargeting across YouTube and Gmail, keeping Gym Flooring UK in front of interested businesses as they move around Google's network.

The Numbers

The approach delivers high-value B2B leads at a cost per lead of £43 over a 30-day period, with a low cost per click and a strong return on ad spend. Crucially, the leads are the right ones: commercial buyers, not homeowners.

A Site to Be Proud Of, and a Pipeline to Match

Gym Flooring UK went from a hacked, traffic-losing website to a fast, secure site they are proud of, paired with a paid campaign that brings in exactly the commercial customers they want. The site and the campaigns were built to work together, and they do.