Cuvva
An app-based car insurance brand serving over a million UK drivers. We produced and fronted the YouTube ad that has racked up 10 million views.
10M+
Video Views
1
Hero Video
The Face of a Major Insurer's Campaign
Cuvva is a London-based insurance company that reinvented car insurance for the app age. Their flexible, pay-as-you-go cover runs from a single hour up to 28 days, and it has made them a genuine household name: they have insured over a million UK drivers and sold more than 12 million policies.
A brand at that scale needed video content to match. For a Google Ads campaign on YouTube, Cuvva wanted a high-quality, genuinely engaging video that explained their service simply and connected with the right audience.
A Video Built for PPC
We produced an informative, polished video designed specifically for paid distribution, capturing the simplicity and flexibility that set Cuvva apart. Our own director, Luke Jeffrey, was chosen as the face of the campaign, working closely with Cuvva's team to get the message exactly right for a YouTube audience.
Ten Million Views and Counting
Running through Cuvva's Google Ads account, the campaign has gone on to gather more than 10 million views, and it is still live today. For a single piece of video content, that is an enormous amount of qualified attention on the brand.
Trusted by a Brand at Scale
When a company that has insured more than a million drivers chooses you to produce and front their advertising, it says something. It was a privilege to help put Cuvva's story in front of millions, and the campaign continues to deliver.