British Cleaning Solutions

A Cleaning Brand Built to Win Commercial Contracts

British Cleaning Solutions is a commercial cleaning company working across multiple locations and service sectors, with a team of around 10 to 20 people. Their work is high value, the kind of contracts that run into five and six figures, so every enquiry matters.

They came to us with two problems. Their website no longer reflected the quality of the business behind it, and it could not support the paid campaigns they wanted to run. We rebuilt the site from the ground up, then took over their Google Ads, so the website and the campaigns finally pull in the same direction.

A Website That Reflects the Brand

The old site fell short on both design and functionality. It looked nothing like the brand, and it could not host custom landing pages, which forced the team to run their ads through separate websites and domains. We rebuilt everything on a custom WordPress CMS with a frosted glass aesthetic: modern, sharp and clean, with consistent branding carried across the site and their wider collateral.

A CMS Built Around Their Content

We built dynamic modules and content fields with custom PHP, so the team can populate pages from templates while the design stays perfectly consistent. Adding or updating content no longer means touching code or breaking the layout.

Location and Sector Pages at Scale

Commercial cleaning is a local search game, so we built static location and sector pages that auto-generate with dynamic content, pulling in the relevant location names and imagery. Each page reads as unique for SEO while staying effortless to manage.

Landing Pages Designed to Convert

Crucially, the new site hosts its own conversion-focused landing pages, each with custom headers and footers, anchor-based quote buttons and dedicated conversion features. No more separate domains. Every ad now lands on a page built inside the site, designed for one job: turning a click into an enquiry.

Pay Per Click That Delivers High-Value Leads

With the landing pages in place, we built and now manage their Google Ads. We create custom landing pages within the site for specific ad groups, so the message a searcher sees in the ad is matched exactly by the page they land on.

Targeted, Not Broad

The campaigns are deliberately tight: specific locations, intense keyword targeting and a clear focus on the services worth winning. Rather than chasing cheap clicks, we go after the searches most likely to become a contract.

The Numbers

The results came fast, with the first leads arriving within a week of launch. The landing pages convert at between 17% and 30%, and the campaigns deliver a cost per conversion of around £35, remarkable when those conversions turn into five and six figure deals.

One Partner, Website and Campaigns

Because we built the site and run the ads, there is no gap between the two. The landing pages are designed for the exact campaigns pointing at them, and the campaigns are built around what the site does best. That join-up is what turns a modest ad budget into high-value contracts, and it is why British Cleaning Solutions continues to work with us.