Pay Per Click
The Gentle Mind
The Gentle Mind now gets 75% of its business through Google Ads managed by CreateTheWeb. Learn more about how we've been so successful.
£18Per Enquiry
0 → 30Leads Per Mo
Paid Search Agency
As a paid search agency, we plan and run campaigns for UK businesses, mostly B2B and ecommerce. Campaign structure, targeting, creative and bidding, reported against revenue rather than clicks, so you can see what the channel is genuinely contributing.
Google Ads
Managed account
Last 7 days
Pay Per Click Success Managed by Luke
12 optimisations applied this week
ClicksClicks
2,847
Conv.Conv.
350
CPACPA
£6.86
ROASROAS
5.2x
Search · Brand£8244.2%
78% budget
Shopping · BestsellersOptimising£14035.1%
92% budget
Display · Remarketing£3412.8%
45% budget
Conversions·Live
126TODAY
Purchase
“gym equipment bundle”
+£249.00
Form Submit
“running shoes brand”
New Lead
Purchase
“apparel sale”
+£89.00
Phone Call
“gym equipment near me”
New Lead
Purchase
“wireless headphones”
+£179.00
Sign-up
“coffee subscription”
New Lead
Purchase
“smart watch pro”
+£329.00
Quote Request
“home gym install”
New Lead
Purchase
“gift hamper”
+£64.50
Phone Call
“personal trainer”
New Lead
Purchase
“weekly meal plan”
+£45.00
Newsletter
“running tips”
New Lead
Purchase
“gym equipment bundle”
+£249.00
Form Submit
“running shoes brand”
New Lead
Purchase
“apparel sale”
+£89.00
Phone Call
“gym equipment near me”
New Lead
Purchase
“wireless headphones”
+£179.00
Sign-up
“coffee subscription”
New Lead
Purchase
“smart watch pro”
+£329.00
Quote Request
“home gym install”
New Lead
Purchase
“gift hamper”
+£64.50
Phone Call
“personal trainer”
New Lead
Purchase
“weekly meal plan”
+£45.00
Newsletter
“running tips”
New Lead
Trusted by businesses across the UK
Lead quality
Leads That Close
Paid search is easy to make busy and hard to make profitable. Plenty of accounts look healthy on clicks and click-through rate while the sales team quietly says the enquiries are no good.
We optimise toward the leads that actually close, feeding real outcomes back into the account rather than counting form fills. Your budget goes to the searches that bring in business.
The channel
What We Run
Four parts to a paid search programme, weighted to whichever is carrying your pipeline this quarter.
Search Campaigns
The core of paid search. Tightly themed campaigns, disciplined match types and negative lists, aimed at the queries that signal a real buyer.
Shopping Campaigns
Feed optimisation and margin-aware bidding for retailers, so budget follows profit rather than whatever converts most cheaply.
Performance Max
Used where it earns its place, fed with proper signals and creative, and kept honest with exclusions so it does not just harvest your brand traffic.
Remarketing and Display
Re-engaging people already in the funnel. Audience layering and frequency caps, which matter more on long B2B sales cycles than anywhere else.
Featured Case Study
75% From Google Ads
The Gentle Mind now gets 75% of its business through the paid search campaigns we run. We took them from no paid presence at all to a steady flow of enquiries at a cost per lead they can plan around.
A therapy practice is a considered purchase, which is exactly the case where lead quality matters more than lead volume.
£18
Per Enquiry
0 → 30
Leads Per Mo
#1
Lead Source
Start Your Project
Free Paid Search Review
Tell us what you sell and what a customer is worth, and we'll come back with an honest view of whether paid search is the right channel for it. No pressure, no jargon, no obligation.
- Free, no-obligation consultation
- Google Partner agency
- Transparent, results-driven campaigns
Speak to the people running your campaigns. Otis and Luke.
How We Compare
Us, other agencies, and doing it yourself
Most people who come to us have run paid search before, with another agency or in-house, and been let down by it. Here is what changes when you work with us, side by side with the alternatives.
| What you get | Other Agencies | Doing It Yourself | CreateTheWeb |
|---|---|---|---|
| Google Search Campaign Setup | Other Agencies: yes | Doing It Yourself: yes | CreateTheWeb: yes |
| Keyword Research and Ad Copy | Other Agencies: yes | Doing It Yourself: yes | CreateTheWeb: yes |
| A Fixed Fee, Never a Cut of Spend | Other Agencies: no | Doing It Yourself: yes | CreateTheWeb: yes |
| Cost per Lead, Not Cost per Click | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| A Free Landing Page Built for You | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| Directors on the Account Daily | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| Checked Four Times Every Day | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| Fully Transparent Client Portal | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
your productShopping#1 RANKING
Your Best Selling Product
£89.99
4.9 (1,247)
Free delivery
yourbusiness.co.uk£74.994.6
competitora.co.uk
£82.504.4
competitorb.com
£69.994.2
competitorc.uk
Ecommerce
Shopping and Feeds
For retailers, the product feed does more work than the ad copy. We treat feed quality as the main lever: titles, attributes, exclusions and the structure behind them.
From there it is margin-aware bidding rather than blanket ROAS targets, so your best-margin products get the budget instead of whatever happens to convert most cheaply.
How we work
Working With Us
Most of our paid search clients have someone in-house running marketing. This is how we fit alongside that rather than sitting on top of it.
Revenue Reporting
Reporting against pipeline and revenue, not clicks and impressions, so the number you take to your board means something.
Conversion Tracking
We get offline and CRM outcomes back into the account, so bidding optimises toward closed business rather than form fills.
Search Term Discipline
Weekly search term reviews and negative lists. Unglamorous, and the single biggest driver of efficiency in most accounts.
Competitor Monitoring
We watch who is bidding against you and what they are promising, and adjust rather than simply raising bids.
Budget Planning
Clear forecasts of what a given budget can realistically deliver, so you are not committing spend on a guess.
You Own Everything
The account, the data and the history stay yours. If we ever part ways you keep all of it, with nothing to untangle.
And so much more
Get a QuoteOur Client Portal
Track campaigns, projects, and results live
Your own dashboard with live spend, clicks, conversions and cost per acquisition. Built so you can pull the numbers yourself for a board pack without waiting on us for a report.
Partner
Our Accolades
We're a Google Partner
We are recognised by the world’s #1 search engine as one of the best agencies. As a Google Partner, we have a track record of successfully handling substantial ad spend, delivering quality results, and constantly improving through Google’s training and certifications.
In Google’s eyes, we’re trusted experts. This means you get peace of mind, maximised results, and true value out of every penny you spend.
Why Choose Us
The partner your business deserves
We combine creativity, technology, and strategy to deliver results that genuinely matter to your business.
Get a QuotePersonal Service
Otis and Luke lead every project, backed by our team of specialists.
Creative Solutions
Innovative strategies tailored to your unique business goals and audience.
Transparent Pricing
No hidden fees. Clear, upfront pricing so you always know what you're investing.
Fast Turnaround
We deliver projects on time without compromising on quality or detail.
Ongoing Support
Continuous support to ensure your digital presence keeps growing.
Proven Track Record
Hundreds of successful projects and high client retention rate.
Common Industries
Example of industries we help grow day to day
The sectors we run paid search for most often. B2B and considered-purchase businesses make up the bulk, though the approach holds wherever the sale is worth more than the click.
Healthcare
Legal & Law
Real Estate
Hospitality
E-commerce & Retail
Construction & Trades
Finance & Insurance
Education
Automotive
Beauty & Wellness
Technology
Professional Services
Home Services
Travel & Tourism
And many more
With Every Campaign
Free Landing Page
Paid search sends people somewhere, and that somewhere decides whether the budget works. A strong account pointed at a weak page still loses money.
So we build you a bespoke landing page as part of the engagement, and we test it properly rather than shipping one version and leaving it.
yourbusiness.co.uk
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200+ businesses
Our Recent Work
Real results for real businesses
Our three most proud projects that we'd like to share with you. We've hand-picked these projects.
View Our WorkPay Per Click
Ultimate Warriors
A rebrand left customers searching for a name that no longer existed. Two parallel Google Ads strands recaptured that demand at £1 to £3 per sale.
£1.30Cost Per Sale
20%Conversion Rate
Pay Per Click
Toolmix
Under £1,600 of Google Shopping spend, over £20,000 in tracked revenue, a 13:1 return and cost per sale down more than 80% in a single month.
13:1ROAS
+50K%Sales Increase
Where we work
We Work Nationwide
Paid search is run remotely, so we work with clients right across the UK. Here are a few of the places we work with most.
Common FAQs
The questions in-house marketers ask us most about paid search. Can't find what you're looking for? Get in touch and we'll be happy to help.
Broadly yes, they are the same thing named differently. Paid search is the term in-house and B2B marketing teams tend to use; PPC is the more common phrase among smaller businesses. If you are searching for the latter, our PPC management service covers the same work in that language.
Yes, and most of our paid search clients have someone in-house. We take the channel off their plate rather than duplicating what they already do, and we are happy to sit in your stand-ups or reporting cycle.
It depends far more on what a customer is worth than on a fixed floor. If a sale is worth thousands, a small budget can work. If margins are thin and clicks cost £40, it will not. We will tell you before you commit.
Against revenue and pipeline wherever the data allows it, and cost per acquisition where it does not. Clicks, impressions and click-through rate are diagnostics for us, not the report you get.
We run Google Ads and Meta. Where a Microsoft Ads account genuinely makes sense for your audience we will say so, but we will not add channels just to widen the retainer.
You will see traffic immediately, and meaningful data within a few weeks. Give it a quarter before judging the channel properly, because that is roughly when the conversion data is dense enough to bid on confidently.
Excellent·100% 5-Star Reviews onTrustpilot
Ready to Start Your Growth?
Get in touch with our team today and discover how we can help your business grow with our comprehensive digital marketing services.