Pay Per Click
The Gentle Mind
The Gentle Mind now gets 75% of its business through Google Ads managed by CreateTheWeb. Learn more about how we've been so successful.
£18Per Enquiry
0 → 30Leads Per Mo
AdWords Management
We manage Google AdWords accounts for businesses across the UK, handling the keywords, the bids, the budgets, the negatives and the ad copy week to week. Most accounts we take on already exist, so we start by auditing what you have and showing you where the money is actually going.
Google Ads
Managed account
Last 7 days
Pay Per Click Success Managed by Luke
12 optimisations applied this week
ClicksClicks
2,847
Conv.Conv.
350
CPACPA
£6.86
ROASROAS
5.2x
Search · Brand£8244.2%
78% budget
Shopping · BestsellersOptimising£14035.1%
92% budget
Display · Remarketing£3412.8%
45% budget
Conversions·Live
126TODAY
Purchase
“gym equipment bundle”
+£249.00
Form Submit
“running shoes brand”
New Lead
Purchase
“apparel sale”
+£89.00
Phone Call
“gym equipment near me”
New Lead
Purchase
“wireless headphones”
+£179.00
Sign-up
“coffee subscription”
New Lead
Purchase
“smart watch pro”
+£329.00
Quote Request
“home gym install”
New Lead
Purchase
“gift hamper”
+£64.50
Phone Call
“personal trainer”
New Lead
Purchase
“weekly meal plan”
+£45.00
Newsletter
“running tips”
New Lead
Purchase
“gym equipment bundle”
+£249.00
Form Submit
“running shoes brand”
New Lead
Purchase
“apparel sale”
+£89.00
Phone Call
“gym equipment near me”
New Lead
Purchase
“wireless headphones”
+£179.00
Sign-up
“coffee subscription”
New Lead
Purchase
“smart watch pro”
+£329.00
Quote Request
“home gym install”
New Lead
Purchase
“gift hamper”
+£64.50
Phone Call
“personal trainer”
New Lead
Purchase
“weekly meal plan”
+£45.00
Newsletter
“running tips”
New Lead
Trusted by businesses across the UK
Inherited accounts
Start With an Audit
Most people who come to us already have an account. It was built by a previous agency, a freelancer who has moved on, or by themselves back when it was still called AdWords, and nobody has looked at it properly since.
So we start by looking. We go through the campaigns, the keywords, the match types, the negatives and the conversion tracking, and tell you what is bringing in work and what is quietly spending your money. You get that assessment whether or not you go on to work with us. If you have no account yet and are starting from scratch, our PPC management service is the better place to begin.
What we take on
How We Run Accounts
Four things go into every account we take over, whether it was built last month or a decade ago under the old AdWords interface.
Search Campaigns
Rebuilding tired account structures into tightly themed campaigns, with the negative keyword lists that old accounts almost never have.
Shopping & Feeds
Feed-level optimisation and product-data hygiene, including migrating legacy Shopping campaigns that were left behind years ago.
Performance Max
The campaign type that did not exist when your account was built. Fed with the right signals and creative, rather than switched on and left alone.
Remarketing & Display
Re-engaging people who nearly bought. Audience layering and frequency control, so you are not following the same person around for a month.
Featured Case Study
75% From AdWords
The Gentle Mind now gets 75% of its business through Google Ads we manage. We took them from no paid presence at all to a steady flow of enquiries at a cost per lead they can plan around.
Not every account starts from nothing. Most of the ones we take on already exist and simply need someone to look at them properly.
£18
Per Enquiry
0 → 30
Leads Per Mo
#1
Lead Source
Start Your Project
Free Account Audit
Send us access to your existing account and we'll tell you honestly what we find, what is working and what we would change. No pressure, no jargon, no obligation.
- Free, no-obligation consultation
- Google Partner agency
- Transparent, results-driven campaigns
Speak to the people running your campaigns. Otis and Luke.
How We Compare
Us, other agencies, and doing it yourself
Most people who come to us have run Google Ads before, with another agency or on their own, and been let down by it. Here is what changes when someone takes the account seriously.
| What you get | Other Agencies | Doing It Yourself | CreateTheWeb |
|---|---|---|---|
| Google Search Campaign Setup | Other Agencies: yes | Doing It Yourself: yes | CreateTheWeb: yes |
| Keyword Research and Ad Copy | Other Agencies: yes | Doing It Yourself: yes | CreateTheWeb: yes |
| A Fixed Fee, Never a Cut of Spend | Other Agencies: no | Doing It Yourself: yes | CreateTheWeb: yes |
| Cost per Lead, Not Cost per Click | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| A Free Landing Page Built for You | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| Directors on the Account Daily | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| Checked Four Times Every Day | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
| Fully Transparent Client Portal | Other Agencies: no | Doing It Yourself: no | CreateTheWeb: yes |
your productShopping#1 RANKING
Your Best Selling Product
£89.99
4.9 (1,247)
Free delivery
yourbusiness.co.uk£74.994.6
competitora.co.uk
£82.504.4
competitorb.com
£69.994.2
competitorc.uk
Sell More Products
Google Shopping Ads
Shopping ads put your products at the top of Google with images, prices and ratings, exactly where high-intent buyers look first.
If your account predates Performance Max, this is usually where the biggest gap sits. Old Shopping campaigns that were never migrated tend to be the single largest source of wasted spend we find in an audit.
What's included
Account Management
Once we take the account on, this is the work that happens every month. Nothing here is an upsell and nothing is a surprise on the invoice.
Account Audit
A full review of the campaigns, keywords, match types and tracking you already have, with a plain list of what is working and what is not.
Wasted Spend Review
We read the search terms report properly and build the negative keyword lists, which is where most inherited accounts leak money.
Ad Copy Rewrites
Old ad copy dates badly. We rewrite it for your brand and for the ad formats Google actually serves now.
Conversion Tracking
We check your tracking is recording real enquiries. A surprising number of inherited accounts have been optimising against nothing for years.
Account Restructure
Where the existing structure is beyond tuning, we rebuild it around your goals rather than patching it indefinitely.
Ongoing Optimisation
Weekly checks on spend, search terms and bids, so the account keeps improving instead of drifting again.
And so much more
Get a QuoteOur Client Portal
Track campaigns, projects, and results live
Your own dashboard gives you a real-time view of the account. Ad spend, clicks, conversions and cost per click as they happen, so you are never waiting on a monthly PDF to find out how your budget is doing.
Partner
Our Accolades
We're a Google Partner
We are recognised by the world’s #1 search engine as one of the best agencies. As a Google Partner, we have a track record of successfully handling substantial ad spend, delivering quality results, and constantly improving through Google’s training and certifications.
In Google’s eyes, we’re trusted experts. This means you get peace of mind, maximised results, and true value out of every penny you spend.
Why Choose Us
The partner your business deserves
We combine creativity, technology, and strategy to deliver results that genuinely matter to your business.
Get a QuotePersonal Service
Otis and Luke lead every project, backed by our team of specialists.
Creative Solutions
Innovative strategies tailored to your unique business goals and audience.
Transparent Pricing
No hidden fees. Clear, upfront pricing so you always know what you're investing.
Fast Turnaround
We deliver projects on time without compromising on quality or detail.
Ongoing Support
Continuous support to ensure your digital presence keeps growing.
Proven Track Record
Hundreds of successful projects and high client retention rate.
Common Industries
Example of industries we help grow day to day
These are the sectors we manage accounts for most often. The story is usually the same in each: an account that has been running for years and has never been properly reviewed.
Healthcare
Legal & Law
Real Estate
Hospitality
E-commerce & Retail
Construction & Trades
Finance & Insurance
Education
Automotive
Beauty & Wellness
Technology
Professional Services
Home Services
Travel & Tourism
And many more
With Every Campaign
Free Landing Page
Many websites are not built to convert, which is why a technically sound account can still fail to make money. To fix that, we build you a free bespoke landing page tailored to your goals.
On an inherited account this often matters more than the ad settings. We regularly find campaigns that were structured perfectly well and sending traffic to a page that was never going to convert it.
yourbusiness.co.uk
Enquiry Submitted!
We'll be in touch shortly
Get in Touch
200+ businesses
Our Recent Work
Real results for real businesses
Our three most proud projects that we'd like to share with you. We've hand-picked these projects.
View Our WorkPay Per Click
Ultimate Warriors
A rebrand left customers searching for a name that no longer existed. Two parallel Google Ads strands recaptured that demand at £1 to £3 per sale.
£1.30Cost Per Sale
20%Conversion Rate
Pay Per Click
Toolmix
Under £1,600 of Google Shopping spend, over £20,000 in tracked revenue, a 13:1 return and cost per sale down more than 80% in a single month.
13:1ROAS
+50K%Sales Increase
Where we work
We Work Nationwide
A Google Ads account is managed remotely wherever you are, so location changes nothing about how we work. Here are a few of the places we work with most.
Common FAQs
The questions we get asked most by people with an existing Google Ads or AdWords account. Can't find what you're looking for? Get in touch and we'll be happy to help.
Yes. Google renamed AdWords to Google Ads in 2018, and the platform has changed a lot since. If you are still calling it AdWords, there is a fair chance your account was built before the rename and has not been restructured since.
Yes, and this is most of what we do. You keep ownership of the account and we get access to it, so nothing is rebuilt from scratch unless the structure genuinely warrants it. You are never locked into an account we own.
Campaign structure, keywords and match types, negative keyword lists, ad copy, conversion tracking and where your budget has gone. You get the findings whether or not you go on to work with us.
You pay Google directly from your own card, and you keep full visibility of the account. We charge a management fee separately, so your ad spend and our fee are never mixed together.
Usually yes, and the longer it has run untouched the more there is to find. Campaign types, match types and bidding have all changed, so an account set up years ago is often working against current defaults without anyone noticing.
No. Account history stays with the account, and we keep what is performing rather than starting over for the sake of it. Where a rebuild is genuinely needed, we tell you why before touching anything.
Excellent·100% 5-Star Reviews onTrustpilot
Ready to Start Your Growth?
Get in touch with our team today and discover how we can help your business grow with our comprehensive digital marketing services.