Otis Wilkinson

Managing Director

Otis Wilkinson

Otis Wilkinson is a director of CreateTheWeb, specialising in SEO, website design and development, and digital marketing. Otis started the business in 2017 and is based in Bristol.

Case Studies by Otis

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British Cleaning Solutions
Web DesignPay Per Click

British Cleaning Solutions

A commercial cleaning brand winning five and six figure contracts. We rebuilt their website and run the targeted PPC campaigns that fill the pipeline with high-value leads.

£35Per Lead
17–30%Conversion Rate
WordPress
Google Ads
Lyons Blade
Web Design

Lyons Blade

A premium UK knife and EDC retailer. We hand-coded a completely bespoke Shopify theme from scratch, with native commerce and not a template or paid app in sight.

100%Custom-Coded
0Paid Apps
Shopify
Tailwind CSS
POD Shoes
Pay Per Click

POD Shoes

A national footwear retailer in the William Lamb Group. We scaled their online sales 149% with Google Shopping and Performance Max campaigns.

+149%Online Sales
20:1ROAS
Google Shopping
Google Ads
3d rendering business meeting and working room on office building
SEO

Stephenson Executive Search

An executive recruitment agency that had been left behind in search. Our SEO campaign grew them to over 4,300 daily impressions and 953,000 in a year.

99 → 1Position Change
+290%Impression Growth
Semrush
WordPress
Gym Flooring Bristol
Web DesignPay Per Click

Gym Flooring Bristol

A commercial gym flooring supplier. We rebuilt their hacked website on Webflow and run the B2B PPC that brings in commercial leads at around £43 each.

£43Per Lead
7.7%Conversion Rate
Webflow
Google Ads
A nurse carrying out a spirometry test with a patient at an NICS clinic
Web Design

NICS GP Federation

Their WordPress site no longer reflected the organisation behind it, so we rebuilt it on React, Next.js and Directus. Faster pages, a simpler CMS.

10 → 1sLoad Time
99%SEO Score
React
Next.js
Boatswain Joinery
Web DesignPay Per Click

Boatswain Joinery

A family joinery firm trading since 1960. We built their website and run the lean PPC campaign that booked them solid through 2026.

£11.84Cost Per Lead
£300Monthly Budget
WordPress
Google Ads
CareermapTV
Social Media

CareermapTV

Careermap's short-form video channel. We grew CareermapTV from a standing start to over 200,000 YouTube subscribers and a Silver Play Button.

0 → 200kSubscribers
100kSilver Play Button
YouTube
The Maldives Travel Society
Web Design

The Maldives Travel Society

The all-inclusive sister brand to The Luxury Travel Society. We built a dedicated, easy-to-browse website for their Maldives resort packages.

100%Client-Editable
100+Hotel Listings
WordPress
Yachting Pages
Email Marketing

Yachting Pages

The leading superyacht industry directory. We took over the email marketing they had run in-house for 17 years and far surpassed their previous results.

200+Replies per Campaign
20–40%Open Rate
Brevo
Never Bounce
Somerset Miners Welfare Trust
Web DesignCharity

Somerset Miners Welfare Trust

A charity preserving Somerset's coal mining heritage. We built them an easy-to-use, searchable archive of local history and host it free of charge, for good.

FreeLifetime Hosting
4Content Types
WordPress
PinPoint
Pay Per ClickSocial Media

PinPoint

A startup with a clever foot-measuring gadget for kids. Our 90-day campaign grew it from near zero to an acquisition by Marks & Spencer.

+2232%Instagram Growth
£3Cost Per Sale
Google Ads
Facebook
Cuvva
Pay Per ClickSocial Media

Cuvva

An app-based car insurance brand serving over a million UK drivers. We produced and fronted the YouTube ad that has racked up 10 million views.

10M+Video Views
1Hero Video
Google Ads
YouTube
RacingLine
SEO

RacingLine

A premium car tuning parts brand being outranked by its own dealers. Our SEO took back control, more than doubling their Google impressions.

8k → 17kDaily Impressions
300+Pages Optimised
Semrush
LR Legal
Web DesignSocial Media

LR Legal

A legal recruitment agency. We grew their LinkedIn past 20,000 followers, then rebuilt the website behind it into a recruitment engine that runs itself.

20k+LinkedIn Followers
30Posts pm
LinkedIn
WordPress
cow on the farm
App Development

Virus Shield

A hygiene-tech firm with a quoting bottleneck. We built a cross-platform app and web portal that turn hundreds of complex formulas into instant, accurate quotes.

100sPricing Formulas
3Platforms
React
Flutter
Braemar Medical
Web Design

Braemar Medical

A healthcare recruitment agency with 30 years behind it. We built the professional WordPress website that matches their reputation and connects clinicians with roles.

100%Custom-Built
1.5sLoad Time
WordPress
Advance Investments
Web Design

Advance Investments

A Bath financial adviser for high-net-worth clients. We replaced their dated website with a refined, modern build the team can update themselves.

100%Client-Editable
<1sLoad Time
WordPress
SMS Extinguishers
Web Design

SMS Extinguishers

A Somerset fire safety firm with no website at all. We built their first bespoke site and run the SEO that gets them found on Google.

1stWebsite
100%Custom-Built
WordPress
Little Helium Heads
Web Design

Little Helium Heads

A bespoke Bristol balloon company. We moved them off Facebook and onto a polished, catalogue-style website with pricing built in.

100%Client-Editable
24/7Online Pricing
WordPress
Audience HiFi
Social Media

Audience HiFi

A hi-fi retailer with beautiful products but no Instagram. We grew their feed from zero to over 10,000 followers with professional product photography.

0 → 10kFollowers
100%Original Photography
Facebook
Instagram
Otis Wilkinson's YouTube
Social Media

Otis Wilkinson's YouTube

Before CreateTheWeb, our director Otis built two YouTube channels to a combined 1.45 million subscribers, mastering both long-form and Shorts.

1.45MSubscribers
529MViews
YouTube
YouTube Shorts
About timeline — playbutton
Social Media

Luke Jeffrey's YouTube

Before CreateTheWeb, our director Luke built a personal YouTube channel to 435,000 subscribers and 28 million views. Proof we know how to grow an audience.

435k+Subscribers
28MViews
YouTube
Little child playing superhero in the kids room. Girl power concept.
Social Media

The Works Recruitment

A recruitment firm struggling to be seen on social. We revitalised their channels with bold, comedic content that lifted LinkedIn impressions 349%.

+349%LinkedIn Impressions
+144%Facebook Reach
Facebook
Instagram
Bristol Transmissions
Social Media

Bristol Transmissions

A specialist Bristol gearbox and transmission firm. We completely overhauled their social media presence and their Instagram reach grew by over 400% within the first month.

+401%Insta Reach
80kImpressions pm
Facebook
Instagram
cabaret performer on stage looking at the audience
Social MediaCharity

Silver Pride

A not-for-profit Pride event for the older LGBT+ community. We ran the social campaign that built awareness and drove attendance.

100%Management
400kReach
Facebook
Instagram
Maquina Technical Services
Email Marketing

Maquina Technical Services

A CNC maintenance and safety auditing specialist. We run the cold email outreach that brings them new B2B leads almost every month.

+10Leads pm
10k+Prospects
Never Bounce
RDS Consultants
App DevelopmentWeb Design

RDS Consultants

A UK compliance and business consultancy. We built them a bespoke, secure client portal on Webflow to manage their services and clients in one place.

100%Bespoke Portal
24/7Client Access
Webflow
Versa Studios
SEO

Versa Studios

A film and TV studio group barely visible on Google. Our on-site SEO grew them from 40 to over 1,000 daily impressions.

40 → 1kDaily Impressions
+700%Online Exposure
Semrush
WordPress
Broomfield Plumbing
Web Design

Broomfield Plumbing

A local plumbing firm that needed to look the part on mobile. We built a bespoke Webflow site with an instant online quoting tool.

100%Custom-Built
24/7Instant Quotes
Webflow
Taylors of Bath
Web DesignSEO

Taylors of Bath

An established Bath building firm let down by past agencies. We rebuilt their website and ran the SEO that put them top of Google for local searches.

#1Google Rankings
100%Bespoke Build
Semrush
WordPress
Fast Paced CIC
Web DesignApp DevelopmentCharity

Fast Paced CIC

A recovery charity for harmful compulsive behaviours. We built a custom membership website and course platform to guide clients through their recovery programme.

100%Custom-Built
24/7Course Access
WordPress
HealthHubble
Email Marketing

HealthHubble

A new UK healthcare directory that needed businesses on board. Our email outreach drove hundreds of organisations to claim their listings.

100+Conversions pm
30%Open Rate
Brevo
Never Bounce
Sweet Pea Floral Design
Web DesignSEO

Sweet Pea Floral Design

A local florist out to own their search results. We built a new e-commerce site and ran the SEO that grew their traffic 800%.

+800%Website Traffic
#1Google Ranking
Semrush
WordPress
Looking Glass of Bath
SEO

Looking Glass of Bath

A 50-year-old bespoke mirror maker, barely visible online. Our SEO put both their key terms on page one of Google.

#1Google Rank
+300%Exposure
Semrush
WordPress
Otis Wilkinson
Luke Jeffrey
Excellent·Trustpilot

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