Content Writer
Eddie Hall is a professional content writer and copywriter for CreateTheWeb. Eddie writes most of the articles on this site.
What UK agencies actually charge to run your Google Ads, across percentage, flat fee and hybrid models, and why the management fee sits on top of your ad spend rather than inside it.
By Eddie HallAI Overviews answer the query before anyone clicks. Here is what AEO actually means, the structure answer engines lift, and why your reporting will not show it.
By Eddie HallMost websites take four to sixteen weeks. Here is a realistic timeline by project size, what each stage involves, and the one thing that delays nearly every build.
By Eddie HallEvery SEO agency promises rankings. Here is how to tell them apart: what they actually do, the five questions to ask before you sign, and the red flags worth walking away from.
By Eddie HallEvery PPC agency promises results. Here is how to tell them apart: the signs of a good one, the questions to ask, and the red flags worth walking away from.
By Eddie HallSEO and PPC suit different situations. Here is what each channel actually does, when to pick one over the other, and when running both beats choosing at all.
By Eddie HallThousands of UK agencies make the same promises. Here is how to tell them apart: what to look for, what to ask, and the red flags worth walking away from.
By Eddie HallWhat Google Ads cost in the UK: real CPC ranges by sector, cost per conversion and ROAS benchmarks, plus how much to budget.
By Eddie HallWordPress powers much of the web, but it isn't always the right choice. Here's why we build faster, safer, more scalable websites with React and Next.js instead.
By Eddie HallMany of Bristol's independent businesses are missing out, held back by the myth that digital marketing is too expensive. Here is why affordable marketing works, and how to make it pay.
By Eddie HallFollowers on social media are not the metric that matters. Here is why engagement, community and trust are the real drivers of success, and how to build them.
By Eddie HallWe started small in Bristol, helping local businesses grow with affordable, high-converting websites and digital marketing. Here is how we helped local Bristol businesses gain the awareness they deserve.
By Eddie HallNew Google Ads campaign not converting yet? That is the learning phase, and it is normal. Here is how it works, why patience pays, and how to support it without resetting your progress.
By Eddie HallInvesting in Google PPC but seeing minimal results? From confusing copy and poor landing pages to tracking gaps and quality score, here is what quietly kills a PPC campaign, and how to fix it.
By Eddie HallInvested in PPC but not seeing results? Your landing page could be the problem. Here are the five landing page requirements that turn paid clicks into paying customers.
By Eddie HallDiscover how much a website costs - from DIY builders to high-end bespoke sites - and why the right investment can deliver a serious return for your business.
By Eddie HallWe started small in Bath, helping local businesses grow with affordable, results-driven websites and digital marketing. Here is the story of how we helped local Bath businesses kickstart their online presence.
By Eddie HallAI content sounds like a budget dream, but relying solely on AI-generated content could cause your business to sink in the long run. Here is why it can cost you in quality, SEO rankings, credibility and revenue.
By Eddie HallIs PPC suitable for small businesses? Absolutely. With the right keywords and even a small budget, pay per click can win new customers fast and deliver a strong return on investment.
By Eddie HallWondering how much SEO costs in the UK? With prices ranging from around £50 to £10,000+, our SEO experts break down SEO pricing models, what your investment achieves, and which SEO service suits your business.
By Eddie HallAfter Google's latest algorithm update, many businesses have seen their rankings and traffic drop. Here's why quality content and E-E-A-T are now the key to SEO success.
By Eddie HallA ventilation hygiene firm leaving WordPress behind. We rebuilt the site on Next.js and Directus so their operations manager runs it himself, and it loads in 0.3 seconds.
The numbers from the SEO campaign are among the strongest we have seen for a local commercial search brief at this budget level.
A rebrand left customers searching for a name that no longer existed. Two parallel Google Ads strands recaptured that demand at £1 to £3 per sale.
A UK supplement brand outgrowing WooCommerce. We rebuilt the store on Shopify with a custom theme written from scratch, cutting the homepage from 36 JavaScript files to 2.
A luxury travel brand with 300+ hotels. We rebuilt their website and run the PPC and social campaigns that keep it full of booking-ready leads.
Under £1,600 of Google Shopping spend, over £20,000 in tracked revenue, a 13:1 return and cost per sale down more than 80% in a single month.
An independent recovery firm competing against the AA and RAC. We run the Google Ads campaign delivering 312 conversions a month at £18.92 each.
The Gentle Mind now gets 75% of its business through Google Ads managed by CreateTheWeb. Learn more about how we've been so successful.
A WooCommerce rebuild plus seven SEO content clusters took Falcon from 0.26% Google visibility to position 1 for their biggest commercial search terms.
A fulfilment operation built for serious brands. Read about MCF's SEO success and new React website with a headless CMS.
How Voltmetric's website matched their online presence with their commercial reality. Voltmetric needed a complete rebuild to address the positioning, messaging, structure, and technical foundation.
A specialist cryotherapy and aesthetics clinic in Somerset. We designed and built a bespoke, fully editable website on a fast, modern headless stack.
Get in touch with our team today and discover how we can help your business grow with our comprehensive digital marketing services.
