Insights & Articles

Strategy, ideas, and lessons from our work with brands across the UK, written by the team behind the campaigns.

How to Choose a Web Design Agency (and What to Expect)
Web Design
8 Aug 202611 min read

How to Choose a Web Design Agency (and What to Expect)

Thousands of UK agencies make the same promises. Here is how to tell them apart: what to look for, what to ask, and the red flags worth walking away from.

By Eddie Hall
How Much Do Google Ads Cost?
Pay Per Click
3 Aug 202611 min read

How Much Do Google Ads Cost?

What Google Ads cost in the UK: real CPC ranges by sector, cost per conversion and ROAS benchmarks, plus how much to budget.

By Eddie Hall
Why React & Next.js Are Better Than WordPress
Web Design
26 Jun 20266 min read

Why React & Next.js Are Better Than WordPress

WordPress powers much of the web, but it isn't always the right choice. Here's why we build faster, safer, more scalable websites with React and Next.js instead.

By Eddie Hall
A Bristol high street at dusk, lined with independent shops, bars and restaurants
Marketing
25 Jun 20267 min read

How Affordable Marketing Can Save Bristol's Independent Businesses

Many of Bristol's independent businesses are missing out, held back by the myth that digital marketing is too expensive. Here is why affordable marketing works, and how to make it pay.

By Eddie Hall
Why Followers on Social Media Aren't Important
Social Media
24 Jun 20269 min read

Why Followers on Social Media Aren't Important

Followers on social media are not the metric that matters. Here is why engagement, community and trust are the real drivers of success, and how to build them.

By Eddie Hall
Clifton Suspension Bridge, Bristol
Marketing
22 Jun 20268 min read

Digital Marketing in Bristol

We started small in Bristol, helping local businesses grow with affordable, high-converting websites and digital marketing. Here is how we helped local Bristol businesses gain the awareness they deserve.

By Eddie Hall
Why Your Google Ads Need Time to Deliver Results
Pay Per Click
21 Jun 20265 min read

Why Your Google Ads Need Time to Deliver Results

New Google Ads campaign not converting yet? That is the learning phase, and it is normal. Here is how it works, why patience pays, and how to support it without resetting your progress.

By Eddie Hall
Landing Page Requirements for PPC
Pay Per Click
20 Jun 20266 min read

Landing Page Requirements for PPC

Invested in PPC but not seeing results? Your landing page could be the problem. Here are the five landing page requirements that turn paid clicks into paying customers.

By Eddie Hall
Why Your Google PPC Campaign Fails
Pay Per Click
20 Jun 202610 min read

Why Your Google PPC Campaign Fails

Investing in Google PPC but seeing minimal results? From confusing copy and poor landing pages to tracking gaps and quality score, here is what quietly kills a PPC campaign, and how to fix it.

By Eddie Hall

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