Insights & Articles

Strategy, ideas, and lessons from our work with brands across the UK, written by the team behind the campaigns.

Glowing glass search bar displaying “SEO agency near me,” with a Google logo and search icon, against a dark background with soft lavender and sage lighting.
SEO
11 Sept 20269 min read

How to Choose an SEO Agency (UK Guide)

Every SEO agency promises rankings. Here is how to tell them apart: what they actually do, the five questions to ask before you sign, and the red flags worth walking away from.

By Eddie Hall
A Google search bar with the query PPC agency near me typed in, ready to search.
Pay Per Click
22 Aug 20268 min read

How to Choose a PPC Agency (UK Guide)

Every PPC agency promises results. Here is how to tell them apart: the signs of a good one, the questions to ask, and the red flags worth walking away from.

By Eddie Hall
A green ad icon and a search magnifier icon side by side with VS between them, representing PPC against SEO.
SEOPay Per Click
21 Aug 20269 min read

SEO vs PPC: Which Is Right for Your Business?

SEO and PPC suit different situations. Here is what each channel actually does, when to pick one over the other, and when running both beats choosing at all.

By Eddie Hall
How to Choose a Web Design Agency (and What to Expect)
Web Design
8 Aug 202611 min read

How to Choose a Web Design Agency (and What to Expect)

Thousands of UK agencies make the same promises. Here is how to tell them apart: what to look for, what to ask, and the red flags worth walking away from.

By Eddie Hall
How Much Do Google Ads Cost?
Pay Per Click
3 Aug 202611 min read

How Much Do Google Ads Cost?

What Google Ads cost in the UK: real CPC ranges by sector, cost per conversion and ROAS benchmarks, plus how much to budget.

By Eddie Hall
Why React & Next.js Are Better Than WordPress
Web Design
26 Jun 20266 min read

Why React & Next.js Are Better Than WordPress

WordPress powers much of the web, but it isn't always the right choice. Here's why we build faster, safer, more scalable websites with React and Next.js instead.

By Eddie Hall
A Bristol high street at dusk, lined with independent shops, bars and restaurants
Marketing
25 Jun 20267 min read

How Affordable Marketing Can Save Bristol's Independent Businesses

Many of Bristol's independent businesses are missing out, held back by the myth that digital marketing is too expensive. Here is why affordable marketing works, and how to make it pay.

By Eddie Hall
Why Followers on Social Media Aren't Important
Social Media
24 Jun 20269 min read

Why Followers on Social Media Aren't Important

Followers on social media are not the metric that matters. Here is why engagement, community and trust are the real drivers of success, and how to build them.

By Eddie Hall
Clifton Suspension Bridge, Bristol
Marketing
22 Jun 20268 min read

Digital Marketing in Bristol

We started small in Bristol, helping local businesses grow with affordable, high-converting websites and digital marketing. Here is how we helped local Bristol businesses gain the awareness they deserve.

By Eddie Hall

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Otis Wilkinson
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Excellent·Trustpilot

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