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What is SEO?

What is SEO?

Paid advertising, social media, and other online platforms can generate traffic to websites, but the majority of online traffic is driven by search engines.

July 5, 2020

SEO & Organic Traffic

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What is SEO?

SEO stands for “search engine optimisation.” It’s the manner of increasing both the state and volume of website traffic, as well as exposure to your brand, through “non-ads” (also known as “organic”) search engine results.

Despite the word, SEO is as much about people as it is about search engines themselves. It’s about learning what people are searching for online, the answers they are soliciting, the words they’re practising, and the type of content they wish to utilise.

If knowing your audience’s intent is one side of SEO, delivering it in a way search engine crawlers can find and understand is the other.

Why SEO is important for all businesses?

Paid advertising, social media, and other online platforms can generate traffic to websites, but the majority of online traffic is driven by search engines. Organic search results receive many more clicks than paid advertisements.

To summarise, SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.

SEO, when set up correctly, can continue to generate profit over time. This is why it’s considered a “better investment” over online advertising campaigns. If you produce good, enticing content on your website, traffic can continue to flow in overtime, unlike advertising campaigns that require continuous investments.

How do you get good SEO?

Search engines are very smart, but to utilise it correctly, you need an experienced SEO agency, like CreateTheWeb, to allow your efforts to generate a profit.

Depending on your bandwidth, willingness to learn, and the complexity of your website(s), you could perform some basic SEO yourself. But, if you’d like to really push your website to larger goals, you’ll need a company like CreateTheWeb.

Otis Wilkinson
CreateTheWeb CEO
🏆 Otis Wilkinson is a marketing specialist in south west of the UK. Otis is also a social media and digital advertising award holder. With years of experience in Google SEO, the Google algorithm, and social media, marketing came naturally to Otis.

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