marketing back to top
left arrow icon createtheweb
Back to Articles
How to get better website speed.

How to get better website speed.

Website speed hugely affects client experience, SEO, and conversion rates. Improving website execution is fundamental.

December 27, 2020

SEO & Organic Traffic

With award winning results, we know how to efficiently grow your website’s traffic with SEO.

Contact us about growing your website.

Why it's important to know how to get better website speed.

Inadequately performing websites that do not know how to get better website speed can drive clients away. Websites that load rapidly will regularly get more traffic and have better click rates.

🚅 Testing website performance for better.

Website speed tests survey how a website is performing. Testing a website consistently can help developers track execution minimisations or enhancements. A speed test likewise assists designers with recognising some or all of the areas slowing website performance, and where the regions for development are.

There are a lot of excellent site speed tests for measuring speed, huge numbers of them are free. WebPageTest.org (which associates with Cloudflare) has a few free tests and delivers point by point breakdowns of how rapidly singular components of a page load. WebPageTest.org additionally permits engineers to test websites for various devices and network connection speeds.

Google likewise offers PageSpeed Insights for point to point execution testing. Google Chrome DevTools can also help website engineers in evaluating their site's performance; the Network tab shows all HTTP demands, how huge the mentioned resources are, and how long requests require before they're delivered.

Another extremely popular website speed testing app is GTMetrix. GTMetrix gives you a full overview and allows you to test your website from different devices, regions and network speeds. We regularly use GTMetrix for our own testing, here's a preview of how our website performs when tested;

website speed test

These are the type of results you're looking for if you want a better position in Google. Website speed is fundamental and plays a large part in how well your website is listed in Google.

🌐 Try using a CDN (content delivery network).

CDNs support the speed of websites by caching content in different areas around the globe. CDN caching servers are commonly found nearer to end clients than the host, or server. Requests for content go to a CDN server rather than right to the facilitating hosting server, which might be any miles and over numerous self-sufficient networks from the client. Utilising a CDN can bring about a huge diminishing in page load times.

The most popular CDN is Cloudflare. Cloud flare offers the following features with their CDN;

  • Ultra-fast static and dynamic content delivery.
  • Increased agility and control over how content is cached.
  • Built-in unmetered DDoS protection.
  • Highly Customizable CDN
  • Increased bandwidth savings
  • and more.

Here's some information directly from Cloudflare; "Cloudflare supports approximately 25 million internet properties, and intelligently routes content requests on its network along the fastest path using Argo Smart Routing. Traffic can also be load balanced across multiple origins, using proximity and network latency to determine the most efficient destination for each request."

website speed CDN picture

📸 Optimise images.

Pictures involve a huge level of Internet traffic, and they regularly take the longest to load on a website since picture records will, in general, be bigger in size than HTML and CSS files.

Fortunately, picture load time can be decreased by means of image optimisation. Improving pictures ordinarily includes diminishing the files, packing the dimensions, and lessening their resolution, and many image compressors are accessible for nothing on the web.

👔 Reduce CSS and JavaScript files.

Minifying code implies eliminating whatever a PC doesn't require in order to comprehend and complete the code, including code comments, whitespace, and unnecessary semicolons. This makes CSS and JavaScript file somewhat more modest so they load quicker in the browser and take up less transfer speed.

All alone, magnification will bring about just negligible speed upgrades. Nonetheless, executed alongside these different tips, it will bring about better website performance.

👎🏼 Decrease the number of HTTP requests.

Most webpages will expect browsers to make numerous HTTP demands for different resources on the page, including pictures, scripts, and CSS records. Each request brings about a full circle to and from the server hosting the asset, which can add to the general load time for a website page. Moreover, with assets loaded from a few unique suppliers, an issue with one of the hosts could affect the website page's capacity to load quickly.

Due to these expected issues, the total number of resources each page needs to load should be kept to a minimum. Likewise, a speed test should help distinguish which HTTP demands are taking the most time. For example, if pictures are making a page load gradually, designers can search for a quicker picture hosting arrangement, (for example, a CDN).

💻 Use browser HTTP caching.

The browser reserve is an impermanent stockpiling area where browsers spare duplicates of static documents with the goal that they can load previously visited pages considerably faster, rather than expecting to demand a similar request again and again.

Designers can teach browsers to reserve components of a site page that won't change regularly. Guidelines for browser storing go in the headers of HTTP responses from the hosting server. This extraordinarily lessens the amount of information that the server needs to move to the browser, shortening load times for clients who visit certain pages often.

📄 Minimise the inclusion of external scripts.

Any scripted page components that are loaded from elsewhere, for example, commenting systems, CTA buttons, or lead-generation popups, should be loaded each time a page loads.

Depending upon the size of the script content, these can slow a website page down, or cause the site page to not load at the same time (this is called 'content jumping' or 'layout shifting' and can be particularly confusing for mobile clients).

🔄 Don't use redirects, if you can.

A redirect is when traffic to one site page gets sent to an alternate page instead.

Redirects add a few milliseconds, or some of the time even entire seconds, to page load time. When constructing a performance-optimised site, each and every second counts. Redirects are in some cases unavoidable, however, they shouldn't be utilised if they are not necessary.

🚀 Here's the quickest way to get better speed!

The most efficient way to get better website speed is to leave it to professional website developers and SEO gurus. CreateTheWeb has a large, experienced team who can help you gain better load times, website rankings and more, without compromising the look, functionality and features on your website.

Click here to send them a message and get started with your new and improved website speed today.

Luke Jeffrey
CreateTheWeb CEO
I have years of experience in Facebook Ads, Instagram Ads, Google Ads, Social media marketing and website development. With these skills, I have managed to create YouTube channels that have reached a large number of followers. I now specialise in developing businesses using online marketing and advertising. I have worked with numerous businesses struggling to get a name for themselves and converted them into 6 figure companies.

With award winning results, we know how to efficiently grow your website’s traffic with SEO.

Contact us about growing your website.

Are you ready to start growing your business?

Take the first step before your competitors do.

review starreview starreview starreview starreview star
Rated 5/5 on Google by valued customers.
Perfect! 👏🏼

Thank you for contacting us, we will be in touch as soon as we can to get started with your campaigns.
Something's not quite right... 🤨 Double check your details and try again!