Custom CRM Development

We build custom CRM systems around the way your business actually works, not the way a software company decided it should. A bespoke CRM that matches your pipeline, your process and your team, with none of the clutter, the per-seat fees or the features you'll never touch.

Dashboard.tsxHome.tsx
Explorer
▼src
▼screens
Dashboard.tsx
Home.tsx
Profile.tsx
▶hooks
▶ui
▶assets
package.json
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
9:41
Dashboard
Revenue
OW
This Month
+24%
£184.2K
Users
2,847
Active
128
New Sale
2 min ago
+£249

Trusted by businesses across the UK

Bespoke CRM Systems

Outgrowing Your CRM?

Most businesses start on an off-the-shelf CRM, and most of them outgrow it. You end up paying per user for features you never open, bending your process to fit someone else's software, and gluing on extra tools to cover the gaps.

A custom CRM flips that round. We build it around how your team already sells and serves, so it fits your day-to-day instead of forcing you to fit it. We've built quoting systems, customer dashboards, booking and job-management tools and internal admin platforms as part of our wider app development work.

9:41
New Quote
REF-00847
Service
Quantity
×80123456789
£2,400
£650
£900
£475
Total£4,425
Send Quote
9:41
Dashboard
Orders
24
Revenue
£12.8K
This Week
Order #1847 · £340
Order #1846 · £1,200
Order #1845 · £89
Excellent·Trustpilot
“

“We wanted a fresh look for our GP Federation website which would be user friendly for both staff and patients…”

WN

Will Newman

Deputy COO

“

“I'm a bit of a dinosaur with anything technical but Otis has been amazing. He made me feel really relaxed about…”

AW

Andrea Williams

Clear Skin

“

“I have been working closely with Otis and Luke for a couple of years now, design work on a new website and a…”

SG

Spencer Groves

The Luxury Travel Society

“

“We have been very pleased with the service provided by CreateTheWeb. They helped design and host our website…”

JW

Joe Williams

Falcon Technology

“

“I stumbled across CreateTheWeb whilst looking for a website design company and boy do I feel lucky! Otis has…”

ML

Matt Lyons

Lyons Blade

“

“Working with Otis at CreateTheWeb has been an absolute joy. All too often, people have a vision in mind, but…”

AB

Andre Berry

JB Autos

Start Your Project

Free CRM Quote

Tell us how your team works today and where it breaks down, and we'll come back with honest advice and a clear price. No pressure, no jargon, no obligation.

  • Free, no-obligation quote
  • UK-based design and development team
  • iOS, Android and web apps built to scale
Otis
Luke

Speak to the people who build it. Otis and Luke.

In Your Team's Pocket

Your CRM on the phone, for the people who are rarely at a desk. Log a call, update a deal or pull up a customer's full history from the road, on iOS or Android.

9:41
Good morning
Dashboard
OW
Users
12.4K
+12%
Revenue
£8.2K
+24%
Weekly Activity
+34%
Recent Orders
3
Notifications
7
Messages
2

A Dashboard Built Around You

The heart of your CRM lives in the browser. A fast, clean dashboard your whole team opens with a login, laid out around your process, with nothing to install.

app.yourbusiness.co.uk

Every Document On File

Quotes, contracts, PDFs and paperwork attached to the right customer, so nothing sits in one person's inbox and nobody goes hunting for files.

Document Manager
FileEditViewTools
PDF
Q3 Report.pdf
2.4 MB
PDF
Invoice-0847.pdf
340 KB
DOC
Proposal Draft.docx
1.1 MB

Automation That Saves Hours

AI reads what comes in and acts on it: summarising call notes, drafting the follow-up, scoring leads on how they actually behave and flagging the deals going quiet before you notice.

AI Processing
Analysing & automating
Action
Report

Data & Integrations

Connected To Your Tools

A CRM is only as good as the data flowing through it. Where a tool offers an API, we connect your CRM to it: your website and forms, your email and calendar, your accounting and invoicing, and often your phone system. A new lead or sale lands in one place automatically, instead of being retyped three times.

Underneath sits a secure, properly structured database with role-based access, so the right people see the right records and your customer data stays yours. No per-record limits, no locked exports, no surprise bill when you add another user.

api.yourbusiness.co.uk
API
Dashboard
Users
Database
Endpoints
Logs
Settings
Requests/min
2.4K
Avg Response
48ms
Uptime
99.99%
Recent Endpoints
GET/api/v1/users20032ms
POST/api/v1/auth/login20067ms
GET/api/v1/orders20045ms
PUT/api/v1/users/14820153ms
Database
PostgreSQL
|
42 tables
|
1.2M rows
Connected
Secure Login
Email
admin@business.co.uk
Password
••••••••••
Sign In
2FA Protected

What We Build

What Your CRM Does

Every CRM we build is shaped around one business, so no two are ever the same. These are the capabilities most of them share, each one tuned to how your team actually works.

Contact & Customer Management

Every customer, lead and supplier in one place, with the full history of calls, emails, quotes and jobs against each one. No more digging through inboxes and spreadsheets.

Pipeline & Reporting

See every deal and job at a glance, from first enquiry to paid invoice. Clear reports on what's coming in, what's stuck and what your team is really converting.

Automation & Workflows

Automate the repetitive work: follow-up reminders, status updates, assigning leads, sending quotes. Nothing slips, and nobody loses their day to admin.

Integrations

Connect your CRM to your website, email, accounting, calendar and the other tools you rely on, so your data moves by itself instead of being copied by hand.

Tech Stack

Built With The Best

Modern, secure technology powering your CRM

Node.js

The fast, scalable backend and APIs your CRM runs on.

React Native

Your CRM as a proper mobile app for the team on the move.

Python & AI

The automation, lead scoring and smart work behind the scenes.

Electron

A desktop version, on any platform, when your team prefers one.

Swift

Swift

Premium native iOS when your CRM needs to shine on iPhone and iPad.

Everything else

Whatever your project needs.

Why Choose Us

The partner your business deserves

We combine creativity, technology, and strategy to deliver results that genuinely matter to your business.

Get a Quote

Personal Service

Otis and Luke lead every project, backed by our team of specialists.

Creative Solutions

Innovative strategies tailored to your unique business goals and audience.

Transparent Pricing

No hidden fees. Clear, upfront pricing so you always know what you're investing.

Fast Turnaround

We deliver projects on time without compromising on quality or detail.

Ongoing Support

Continuous support to ensure your digital presence keeps growing.

Proven Track Record

Hundreds of successful projects and high client retention rate.

Types of Apps

The kinds of app we build most often

A CRM is one of the app types we build most, and it rarely arrives alone. These are the others, and most custom CRMs end up borrowing from two or three of them.

Custom CRM FAQs

Everything you need to know about having a custom CRM built. Can't find your answer? Get in touch and we'll be happy to help.

Get a Quote

It's building a CRM around your business instead of forcing your business onto an off-the-shelf one. We design the fields, the pipeline, the automations and the reports to match how your team already works, so the software fits you rather than the other way round.

It depends. Off-the-shelf CRMs are quick to start and fine for standard needs. A custom CRM wins when your process is unusual, you're paying for seats and features you don't use, or you're bolting on tools to cover the gaps. We'll give you an honest view of which one suits you.

It depends on the features, integrations and complexity, so we price every CRM individually once we understand what you need. We're clear on scope and cost up front, and we can phase the build so you launch a useful first version and grow it as the business does.

Usually, yes. We regularly integrate with websites, email, calendars, accounting software and phone systems, so your data flows automatically. If a tool has an API, there's a good chance we can connect to it.

Completely. You own the code, the system and every record in it, with no per-user fees, no export restrictions and nothing tying your data to us. We hand over a documented, fully-owned system at the end.

Most builds run around 8 to 16 weeks depending on scope and integrations, and we can launch a focused first version sooner. You'll get a clear timeline with milestones during discovery, so you always know where things stand.

Otis Wilkinson
Luke Jeffrey
Excellent·Trustpilot

Ready to Start Your Growth?

Get in touch with our team today and discover how we can help your business grow with our comprehensive digital marketing services.